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Quick way to increase Facebook ad account spending limit successfully

Nov 30, 2023

1. What is Facebook ad account spending limit

An account spending limit is a changeable lifetime cap on the total amount that your Facebook ad account can spend over the course of all active campaigns. The limit can be changed whether it decreases or increases. Decreasing situations can happen when Facebook is in a scanning period. On the other hand, we can make an ad account increase its limit in some ways. 

2. How to increase Facebook ad account daily spending limit

Always adhere to Facebook's ad policies

In addition to combating payment fraud, Facebook examines your ad compliance record before allowing you to spend additional money on a daily basis. If you have a history of ad rejection or ad account limitation within the last 30 days, it may take another 30 days to rebuild a strong policy compliance history.

All you have to do for the next few weeks is regularly follow Facebook Ad Policies, and you'll be "uncapped" for higher spending limits.

You don't necessarily have to be too aggressive or play on the edge to have a good ROAS or a low CPA from your ads. It all comes down to how you represent your concept in your ad creative.

Verify Your Business Manager

If you have a respectable brand that is poised to take off in the market, being capped at $250 each day might be a hassle because it limits your brand competence. The good news is that by completing Facebook Business Verification, you can seek an increase in your spending limit immediately.

Verifying your Business Manager informs Facebook that you are running a legitimate business that is accountable for the product or service you are offering, and the Facebook internal team will do a background check on your registered Business in your country before awarding you the “tick” icon.

Your Business Manager should be able to spend at least $1,000 per day on a single ad account once verified. You can also enable additional quota for ad account creation.

Please keep in mind that if you breach Facebook Ad Policies numerous times in a row, the verified status will not protect you from future ad account or business manager restrictions. The choice to increase or lower your quota is ultimately at the discretion of Facebook.

Create Positive Billing History

Building a strong payment history with no late payments is one of the best strategies to enhance your spending limit. When you first begin advertising in your new ad account, you will be charged $25 (or the equivalent in your ad account currency). Your billing threshold will automatically raise if you continue to make consistent payments, a.k.a. Facebook has more faith in you as a reliable payer.

Your ad account will be uncapped for a higher spend limit by progressively growing the level of trust, e.g. $25 to $50 within a week, then $50 to $250 after another week.

3. More useful articles about Facebook ad account

You can read more articles about Facebook ad accounts in our website

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