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How to use TikTok Business Account to attract more customers

Account - Aimee
Dec 29, 2023

In the bustling arena of digital marketing, TikTok has rapidly ascended as a powerhouse, reshaping how businesses engage with contemporary audiences.This article delves into the strategic use of TikTok Business Account to captivate and grow your customer base. 

What is TikTok Business Account?

TikTok Business Account is a specific type of account on the TikTok platform designed for businesses, brands, and creators who wish to leverage the app's massive audience for commercial purposes. Unlike personal accounts, a Business Account provides users with additional features and tools tailored to meet the needs of marketers and content creators in a professional context. Here are some key aspects of a TikTok Business Account:

Access to TikTok Ads Manager: Business accounts can use TikTok's Ads Manager to create, run, and track advertising campaigns. This tool offers various targeting options, ad formats, and analytics to optimize marketing efforts.

Rich Analytics: TikTok provides detailed analytics to Business Account holders. These insights include data on audience demographics, engagement rates, video performance, and more, helping businesses understand their audience and refine their content strategies.

Commercial Music Library: Business Accounts have access to a vast commercial music library. This is particularly important as music is a core element of content on TikTok, and having rights-cleared tracks helps businesses avoid copyright issues.

E-Commerce Features: TikTok has been integrating e-commerce features, allowing Business Accounts to add shopping links to their profiles, showcase products, and drive traffic to online stores or other sales channels.

Setting Up a TikTok Business Account

Establishing a presence on TikTok as a business begins with setting up a dedicated Business Account. This is a straightforward process, but it's important to pay attention to details to ensure your account is optimized for maximum engagement and reach.

Step 1: Download the App and Sign Up

First, download the TikTok app from your respective app store and create an account using your business email to keep it separate from personal accounts. Choose a username that reflects your business name or brand for consistency across social platforms.

Step 2: Switch to a Business Account

After creating your account, go to your profile, tap the three dots in the top-right corner to access 'Settings and Privacy.' Here, select 'Manage account' and tap 'Switch to Business Account.' Choose the category that best fits your business; this helps TikTok recommend your content to relevant users.