69+ Best Brands On Tiktok: Specific Assessment Content Strategy

TikTok isn’t just a playground for dance crazes and lip-syncs anymore—it’s a battleground where the best brands on TikTok flex their creativity to win hearts, views, and wallets. In 2025, popular brands on TikTok aren’t just showing up; they’re stealing the show with content strategies that turn scrolls into sales. 

From trending brands on TikTok like quirky food labels to best fashion brands on TikTok dripping in style, these accounts have cracked the code on what makes the For You page tick. 

Whether it’s best beauty brands on TikTok blending tutorials with trends or top brands on TikTok Shop mastering shoppable vibes, the platform’s elite players know how to stand out. This isn’t about random posts—it’s a calculated game. 

In this guide, we’ll dissect the best brand accounts on TikTok, spotlighting their killer content moves and revealing why they’re the best brands to follow on TikTok for inspiration that pays off.

1. Best Home & Homeware Brands That Stand Out on TikTok

Scrub Daddy

Content Strategy: Personifies the sponge with a smiley face, pairing cleaning demos with dramatic or humorous background music (often trending TikTok sounds). Videos are short (15-30 seconds), focusing on product functionality (scrubbing tough stains) through everyday scenarios.

Specific Strengths: Simplicity meets entertainment—turns a mundane product into a TikTok “star.” Uses surprise elements (stains vanishing quickly) to retain viewers. Leverages hashtags like #CleanTok.

How They Leverage TikTok: Uses trending sounds and transition effects to boost virality; encourages users to try “before-and-after” challenges with the product.

Measured Effectiveness: Very High – Videos often reach millions of views, increasing brand recognition and sales (especially via e-commerce like Amazon). Successfully transforms the product into a TikTok “phenomenon.”

IKEA

Content Strategy: Focuses on furniture hacks (e.g., turning a Kallax shelf into a desk) and small-space solutions (ideal for young renters). Videos typically feature narration or instructional text, often paired with chill or humorous music.

Specific Strengths: Practical, actionable content targets the minimalist lifestyle crowd. Encourages DIY experimentation, sparking UGC (user-generated content).

How They Leverage TikTok: Uses hashtags like #IKEAHack and encourages users to share their own creations with IKEA products.

Measured Effectiveness: High – Boosts engagement through shares and comments, driving traffic to stores/websites, especially among younger audiences.

Dyson

Content Strategy: Showcases technology (vacuums, hair dryers) with close-up shots, satisfying sounds (ASMR-like), and slow-motion effects. Content emphasizes premium quality and superior performance.

Specific Strengths: Visually stunning and aurally captivating, keeping viewers hooked until the end. Positions the brand as luxurious, sparking desire to own.

How They Leverage TikTok: Uses smooth transitions and trending sounds to enhance virality, occasionally collaborating with influencers to expand reach.

Measured Effectiveness: High – Strengthens premium brand image and increases product searches, though direct TikTok-driven sales may be lower than awareness.

Le Creuset

Content Strategy: Cooking recipe videos featuring vibrant cookware (pots, pans), paired with ASMR sounds (chopping, sizzling) and visually appealing shots. Content highlights a luxurious lifestyle.

Specific Strengths: Combines aesthetics and sensory experience, making cooking feel “artistic.” Appeals to foodies and upscale homemakers.

How They Leverage TikTok: Uses hashtags like #FoodTok and collaborates with TikTok chefs to broaden reach.

Measured Effectiveness: High – Boosts brand recognition in the premium segment, driving online sales (e.g., via the official website).

The Pink Stuff

Content Strategy: Short before-and-after videos focusing on cleaning efficacy (e.g., turning a grimy oven sparkling clean), often with curious or funny background music.

Specific Strengths: Visually striking and easy to grasp, shocking viewers with clear results. Creates a “must-try” effect.

How They Leverage TikTok: Encourages the #PinkStuffChallenge to get users to post their own videos.

Measured Effectiveness: Very High – Videos reach millions of views, significantly boosting sales (especially via retailers like Walmart) and building a product “fan” community.

Our Place

Content Strategy: Aesthetic cooking videos with the Always Pan, emphasizing sleek design and versatility. Collaborates with influencers to feel relatable yet aspirational.

Specific Strengths: Modern lifestyle appeal, stunning visuals, and influencer credibility enhance trust.

How They Leverage TikTok: Uses hashtags like #OurPlace and encourages users to share recipes using the pan.

Measured Effectiveness: High – Increases awareness and online sales, particularly among Millennials and Gen Z.

Target (Home Section)

Content Strategy: Blends the #TargetRun trend with humorous shopping behavior videos (e.g., “Went for one item, left with a cart”), spotlighting affordable homeware.

Specific Strengths: Relatable, reflective of real life, taps into TikTok culture for connection.

How They Leverage TikTok: Uses trending sounds and hashtags for virality, collaborates with Target staff for authenticity.

Measured Effectiveness: High – Drives store traffic and online engagement, reinforcing a friendly brand image.

West Elm

Content Strategy: Sophisticated interior decorating videos tied to trends (e.g., Japandi style), resembling a “living magazine” with stunning visuals and chill music.

Specific Strengths: High aesthetic appeal, premium positioning, attracts interior design lovers.

How They Leverage TikTok: Uses transitions and hashtags like #HomeDecor to expand reach.

Measured Effectiveness: Medium-High – Effective with a Tiktok niche (high-end furniture buyers), but less broadly viral.

Anthropologie

Content Strategy: Storytelling through boho style (e.g., showcasing unique mirrors, bedding), using dreamy music and artistic visuals for a personalized feel.

Specific Strengths: Distinctive style, appeals to art and unique lifestyle enthusiasts.

How They Leverage TikTok: Collaborates with boho creators and uses hashtags like #BohoVibes.

Measured Effectiveness: Medium-High – Boosts recognition with a specific audience, but limited mass sales impact.

Brooklinen

Content Strategy: Humorous sleep skits (e.g., “Me with my Brooklinen blanket”) and customer testimonials, emphasizing bedding comfort.

Specific Strengths: Relatable, focuses on personal experience (better sleep), leverages everyday appeal.

How They Leverage TikTok: Uses hashtags like #SleepTok and encourages users to share experiences.

Measured Effectiveness: High – Builds trust and online sales, especially among sleep health enthusiasts.

2. Best Entertainment Brands That Stand Out on TikTok

Netflix

Content Strategy: Posts short clips (15-30 seconds) from hit films/series like Stranger Things or Squid Game, often climactic or funny scenes, paired with trending music and fan challenges (e.g., dancing to the soundtrack). Videos are fast-paced, eye-catching, and curiosity-driven to draw viewers to the platform.

Specific Strengths:

• Leverages FOMO (fear of missing out) with “peak” moments that compel viewers to watch the full content.

• Short yet discussion-sparking content spreads easily on the For You Page (FYP).

• Boosts interaction via challenges or hashtags like #StrangerThings, creating a strong fan community effect.

How They Leverage TikTok:

• Uses viral audio from films (e.g., “Running Up That Hill” from Stranger Things) for UGC recreations.

• Employs fast transitions and film-specific hashtags to boost FYP visibility.

• Collaborates with popular creators to reenact scenes or make parodies.

Measured Effectiveness: Very High – Videos often hit tens of millions of views (e.g., Stranger Things Season 4 clips surpassing 20 million), increasing Netflix subscriptions and social media buzz. Keeps the brand “hot” and a trendsetter in entertainment.

Duolingo

Content Strategy: Turns its green owl mascot into a “crazy” character with funny, guilt-tripping skits (e.g., “Learn Spanish or I’ll visit your house”), paired with trending music or shocking sounds. Content is unexpected and unconventional for an education brand.

Specific Strengths:

• Breaks traditional marketing rules, turning dry language learning into a meme phenomenon.

• Creates a bold, instantly recognizable brand identity (green owl = Duolingo).

• Boosts virality through humor and surprise, encouraging natural shares.

How They Leverage TikTok:

• Uses hashtags like #Duolingo to encourage parody videos about the owl.

• Taps into meme trends (e.g., “POV: You forgot to study”) and trending sounds for reach.

• Interacts directly with users in comments to stay relatable.

Measured Effectiveness: Very High – Viral videos (e.g., owl “haunting” skits) reach millions of views, significantly boosting app downloads (estimated millions post-TikTok campaigns), making Duolingo a cultural phenomenon online.

Disney+

Content Strategy: Remixes nostalgic scenes from classics (Lion King, Aladdin) with trending music, or posts sneak peeks of new films (Marvel, Star Wars) to hit emotional chords. Videos vary from gentle and dreamy to dramatic, depending on the content.

Specific Strengths:

• Taps into Disney’s vast cultural legacy, evoking feelings across generations (nostalgia for adults, curiosity for kids).

• Emotionally resonant and diverse content (animation, superheroes, sci-fi) spreads easily.

• Sneak peeks build anticipation for new releases, keeping the brand alive.

How They Leverage TikTok:

• Uses hashtags like #DisneyPlus and old film audio (e.g., “Hakuna Matata”) to encourage UGC.

• Employs slow-motion or transitions for a cinematic feel.

• Collaborates with creators to recreate Disney characters in real life.

Measured Effectiveness: High – Videos often reach millions of views, especially with new releases (e.g., Loki or The Mandalorian), boosting Disney+ subscriptions and keeping the brand close to young audiences.

HBO Max

Content Strategy: Posts sharp, meme-worthy clips from hit shows (Euphoria, Succession), using trending music or fast effects to amplify cultural relevance. Content focuses on drama, boldness, or iconic lines.

Specific Strengths:

• Aligns with Gen Z trends through edgy, memeable content (e.g., Rue’s lines in Euphoria).

• Keeps the brand “cool” and pop-culture relevant, generating natural buzz.

• Short but intriguing clips push viewers to seek out HBO Max.

How They Leverage TikTok:

• Uses hashtags like #HBOMax and show audio (e.g., Euphoria music) to encourage UGC.

• Employs fast transitions and creator collabs for parodies.

Measured Effectiveness: High – Videos often hit millions of views, increasing show buzz (e.g., Euphoria Season 2), reinforcing an “edgy” brand image and boosting subscriptions.

Spotify

Content Strategy: Leverages the Wrapped campaign (personalized listening recaps) for tailored content, paired with TikTok-trend playlists (e.g., “fall vibes”). Videos use trending music or dynamic visuals.

Specific Strengths:

• Personalized content (e.g., “Your most-played song of 2023”) forges strong user connections.

• Becomes TikTok’s “soundtrack,” tied to major moments (Wrapped goes viral annually).

• Trendy playlists boost shareability.

How They Leverage TikTok:

• Uses hashtags like #SpotifyWrapped to encourage users to post their recaps.

• Creates playlists tied to trending hashtags (e.g., #WitchyVibes) and collaborates with creators for promotion.

Measured Effectiveness: Very High – Wrapped garners tens of millions of interactions yearly, increasing app usage and solidifying Spotify as “TikTok’s music.”

Universal Pictures

Content Strategy: Posts movie easter eggs (Minions, Jurassic World) and viral audio (e.g., Minions’ screams), paired with trending music to encourage UGC. Videos are short, funny, or thrilling.

Specific Strengths:

• Uses film audio for user-created content, expanding reach with minimal effort.

• Diverse content (humor with Minions, action with Fast & Furious) suits varied audiences.

• Easter eggs and teasers build hype for new releases.

How They Leverage TikTok:

• Uses film hashtags (#MinionsMania) and viral audio to boost UGC.

• Employs fast transitions and creator collabs for related content.

Measured Effectiveness: High – Minions videos often hit millions of views, increasing box office revenue and brand recognition during releases.

Twitch

Content Strategy: Highlights peak gaming moments (e.g., Fortnite clutches) and streamer collabs, using trending music or raw audio for an unpolished feel.

Specific Strengths:

• High authenticity connects with gamers, reflecting Twitch’s core spirit.

• Boosts engagement with big-name streamers (e.g., Ninja, Pokimane).

• Short, thrilling clips keep viewers engaged.

How They Leverage TikTok:

• Uses hashtags like #TwitchClips to encourage streamer highlights.

• Employs slow-motion to spotlight epic plays.

Measured Effectiveness: Medium-High – Increases stream views and recognition among gamers, but limited broader reach compared to Netflix or Spotify.

MTV

Content Strategy: Remixes nostalgic content (TRL, Jersey Shore) with trending music, blending real-life drama to revive its rebellious spirit. Videos are fun or controversial.

Specific Strengths:

• Uses cultural legacy to connect with Gen Z via nostalgia and boldness.

• Drama and humor make content shareable, fitting TikTok trends.

• Keeps the brand “cool” with youth, despite its peak years passing.

How They Leverage TikTok:

• Uses hashtags like #MTVThrowback to encourage drama recreations.

• Employs fast transitions and Gen Z creator collabs.

Measured Effectiveness: Medium-High – Videos hit hundreds of thousands to millions of views, boosting Gen Z engagement and reviving the brand image.

Paramount

Content Strategy: Features stunts from big franchises (Sonic, Mission Impossible) with fast edits, dramatic music, or funny audio (e.g., Sonic’s running sound). Focuses on action or new film teasers.

Specific Strengths:

• Eye-catching, exciting content builds anticipation for upcoming releases.

• Leverages franchise power to attract loyal fans and new viewers.

• Short, shareable videos thrive on action or humor.

How They Leverage TikTok:

• Uses film hashtags (#SonicSpeed) and signature audio for reach.

• Employs slow-motion or transitions to highlight stunts.

Measured Effectiveness: High – Teaser videos (Sonic 2, Top Gun: Maverick) hit millions of views, increasing pre-release buzz and box office revenue.

BBC

Content Strategy: Features fun science facts (e.g., “weirdest animals”) and smart skits with humorous narration or trending music. Content is educational yet approachable.

Specific Strengths:

• Blends education and entertainment, maintaining a credible yet fun brand.

• High-quality content appeals to knowledge seekers and curious viewers.

• Surprises with unique facts (e.g., “how squid change color”).

How They Leverage TikTok:

• Uses hashtags like #LearnOnTikTok to encourage fact-sharing.

• Employs zooms or transitions to highlight animals/culture.

Measured Effectiveness: Medium-High – Videos hit hundreds of thousands to millions of views, engaging knowledge lovers, but less mass spread than Netflix or Duolingo.

3. Best Travel Brands That Stand Out on TikTok

Airbnb

Content Strategy: Showcases unique listings like treehouses, castles, or tiny homes, paired with personal host stories (e.g., “Why I built this treehouse”). Videos are short (15-30 seconds), often using dreamy music or trending sounds to evoke a sense of adventure.

Specific Strengths:

• Storytelling transforms listings into mini-adventures, making viewers feel emotionally invested.

• Highlights quirky, one-of-a-kind stays that stand out from generic hotels, sparking wanderlust.

• Host narratives add authenticity and human connection, differentiating Airbnb from competitors.

How They Leverage TikTok:

• Uses hashtags like #AirbnbAdventures to encourage users to share their own stays.

• Employs smooth transitions (e.g., panning from outside to inside a listing) and POV-style filming to immerse viewers.

• Collaborates with hosts or influencers to showcase real experiences, boosting credibility.

Measured Effectiveness: High – Videos often garner millions of views, driving bookings for unique stays and reinforcing Airbnb’s brand as a platform for personalized travel. Engagement spikes when listings go viral, boosting site traffic.

National Geographic

Content Strategy: Features breathtaking wildlife (e.g., a lion hunting) or cultural moments (e.g., tribal dances) in cinematic clips, paired with viral sounds or epic soundtracks. Content is edited for maximum visual impact within 15-60 seconds.

Specific Strengths:

• Stunning, high-quality visuals feel like mini-documentaries, offering an escape from everyday scrolling.

• Appeals to a broad audience with universal themes (nature, adventure), enhanced by TikTok’s viral audio.

• Reinforces brand prestige as a trusted source for exploration and discovery.

How They Leverage TikTok:

• Syncs clips with trending sounds (e.g., dramatic violin tracks) to boost virality.

• Uses hashtags like #NatGeo or #WildLife to tap into TikTok’s discovery algorithm.

• Employs slow-motion or zoom effects to highlight details (e.g., a bird’s feathers), keeping viewers hooked.

Measured Effectiveness: Very high – Videos frequently hit millions of views (e.g., a whale breach clip can exceed 10 million), enhancing brand visibility and inspiring travel curiosity, though direct ROI is harder to measure.

Visit Dubai

Content Strategy: Showcases luxury with opulent drone shots of skyscrapers, desert safaris, or infinity pools, set to lavish music or trending beats. Videos (30-60 seconds) emphasize over-the-top experiences like skydiving over the Palm Jumeirah.

Specific Strengths:

• Visual extravagance screams exclusivity, positioning Dubai as a bucket-list destination.

• Highlights unique offerings (e.g., indoor skiing) that differentiate it from other travel spots.

• Appeals to aspirational travelers with a “live the dream” vibe.

How They Leverage TikTok:

• Uses hashtags like #VisitDubai to build a branded community.

• Leverages drone footage with smooth transitions (e.g., city to desert) for a cinematic feel.

• Partners with influencers to showcase real-time luxury experiences, amplifying reach.

Measured Effectiveness: High – Videos often reach millions of views, boosting Dubai’s image as a premier luxury destination and likely increasing high-end tourism inquiries.

Southwest Airlines

Content Strategy: Features funny flight crew skits (e.g., quirky safety demos) or customer-first moments (e.g., helping a passenger), set to humorous trending sounds or upbeat music. Videos (15-30 seconds) highlight a friendly, laid-back vibe.

Specific Strengths:

• Humor humanizes the airline, setting it apart from “stuffy” competitors like Delta or American.

• Focus on staff personality builds trust and relatability, resonating with TikTok’s casual tone.

• Customer-centric clips (e.g., free upgrades) reinforce Southwest’s value-driven reputation.

How They Leverage TikTok:

• Uses hashtags like #SouthwestVibes to encourage passenger videos.

• Syncs skits with trending audio (e.g., “Oh No” for funny fails) to boost shareability.

• Encourages employees to post authentic content, enhancing organic reach.

Measured Effectiveness: High – Videos often hit hundreds of thousands of views, improving brand affinity and likely increasing bookings among younger, value-focused travelers.

Expedia

Content Strategy: Delivers travel hacks (e.g., “Book flights on Tuesdays, not Fridays”) with a sassy tone, paired with snappy edits and trending sounds. Videos (15-30 seconds) make planning feel fun and accessible.

Specific Strengths:

• Practical tips add value, positioning Expedia as a helpful travel companion.

• Sassy, playful delivery aligns with TikTok’s irreverent style, keeping viewers engaged.

• Broad appeal to both novice and seasoned travelers with actionable advice.

How They Leverage TikTok:

• Uses hashtags like #TravelHacks to tap into TikTok’s educational content trend.

• Employs text overlays and quick cuts to deliver tips fast, matching TikTok’s pace.

• Collaborates with creators to test hacks in real-time, adding credibility.

Measured Effectiveness: Medium-High – Videos typically reach hundreds of thousands of views, driving app usage and brand trust, though conversion depends on hack relevance.

Kayak

Content Strategy: Offers quirky takes on travel fails (e.g., “When you book the wrong city”) and budget tips, using humorous edits and trending sounds. Videos (15-30 seconds) lean into personality over polish.

Specific Strengths:

• Witty, self-deprecating humor cuts through travel content noise, making Kayak memorable.

• Budget-focused tips appeal to cost-conscious travelers, a large TikTok demographic.

• Relatable fails build a down-to-earth brand image.

How They Leverage TikTok:

• Uses hashtags like #KayakTips to encourage user-shared fails or savings.

• Syncs with funny trending audio (e.g., “Curb Your Enthusiasm” theme) for comedic effect.

• Keeps edits raw and unpolished, matching TikTok’s authentic vibe.

Measured Effectiveness: Medium-High – Videos often hit hundreds of thousands of views, boosting brand recognition and app downloads among budget travelers.

Marriott

Content Strategy: Showcases luxe hotel reveals (e.g., suite tours) with POV check-in shots, set to chill or trending music. Videos (30-60 seconds) immerse viewers in a vacation fantasy.

Specific Strengths:

• POV filming creates a “you’re here” feeling, sparking desire to book.

• Highlights premium amenities (e.g., rooftop pools) to position Marriott as upscale.

• Polished visuals appeal to aspirational travelers seeking luxury.

How They Leverage TikTok:

• Uses hashtags like #MarriottMoments to build a luxe travel community.

• Employs smooth transitions (e.g., lobby to room) and ambient sounds for immersion.

• Partners with influencers for authentic check-in experiences.

Measured Effectiveness: High – Videos often reach millions of views, driving bookings for premium stays and reinforcing Marriott’s luxury brand status.

Lonely Planet

Content Strategy: Features offbeat destinations (e.g., hidden villages) and explorer diaries with a raw, authentic vibe, set to adventurous or chill music. Videos (30-60 seconds) emphasize real travel stories.

Specific Strengths:

• Authenticity resonates with adventure seekers tired of tourist traps.

• Unique destinations differentiate Lonely Planet from mass-market travel brands.

• Diary-style storytelling builds a sense of discovery and intimacy.

How They Leverage TikTok:

• Uses hashtags like #OffTheGrid to attract explorers.

• Keeps edits simple with text overlays to share quick facts, matching TikTok’s pace.

• Collaborates with travel bloggers for real-time diaries.

Measured Effectiveness: Medium-High – Videos typically hit hundreds of thousands of views, inspiring niche travelers and reinforcing brand credibility, though less viral than competitors.

Delta Air Lines

Content Strategy: Shares behind-the-scenes pilot POVs (e.g., cockpit takeoffs) and plane operations, set to dramatic or trending music. Videos (30-60 seconds) cater to aviation enthusiasts.

Specific Strengths:

• Unique POVs offer a rare glimpse into flying, tapping into geeky fascination.

• Transparency (e.g., showing pilots at work) builds trust and humanizes the brand.

• High-energy edits keep viewers engaged through takeoffs and landings.

How They Leverage TikTok:

• Uses hashtags like #DeltaViews to encourage aviation content.

• Employs slow-motion or time-lapse effects for dramatic takeoffs.

• Features real pilots to add authenticity and engagement.

Measured Effectiveness: Medium-High – Videos often reach hundreds of thousands of views, boosting brand affinity among aviation buffs and frequent flyers, though less impactful for casual travelers.

TUI

Content Strategy: Highlights sunny resort vibes with dance trends (e.g., staff dancing by the pool) and guest cameos, set to upbeat or trending music. Videos (15-30 seconds) create a carefree holiday mood.

Specific Strengths:

• Infectious positivity and dance trends make content highly shareable.

• Guest cameos add relatability, showing real people enjoying TUI vacations.

• Focus on resort fun appeals to families and young travelers alike.

How They Leverage TikTok:

• Uses hashtags like #TUIVibes to build a holiday community.

• Syncs with trending dances or sounds (e.g., “Savage Love”) for virality.

• Encourages guests to post their own TUI moments, boosting UGC.

Measured Effectiveness: High – Videos frequently hit millions of views, driving tour bookings and reinforcing TUI’s image as a fun, accessible vacation provider.

4. Best B2B Brands That Stand Out on TikTok

HubSpot

Content Strategy: Transforms dry marketing tips (e.g., “How to write a killer CTA”) into snappy skits with relatable characters (e.g., “The intern vs. the boss”), set to trending music or funny audio clips, typically 15-30 seconds.

Specific Strengths:

• Makes complex marketing concepts digestible and entertaining, broadening appeal beyond professionals.

• Relatable workplace scenarios (e.g., “When your email flops”) resonate with a wide audience.

• Positions HubSpot as a friendly, approachable tool for small businesses and marketers.

How They Leverage TikTok:

• Uses hashtags like #MarketingTips to tap into TikTok’s educational trend.

• Employs quick cuts and text overlays to deliver tips fast, matching the platform’s pace.

• Collaborates with creators to act out skits, adding authenticity and reach.

Measured Effectiveness: High – Videos typically reach hundreds of thousands of views, boosting brand awareness and likely driving trial sign-ups among small businesses and casual marketers.

Canva

Content Strategy: Showcases eye-catching design hacks (e.g., “Make a logo in 5 minutes”) and creator collabs, using vibrant visuals and upbeat trending sounds. Videos (15-30 seconds) emphasize ease and creativity.

Specific Strengths:

• Practical, actionable tips empower small businesses and creators, reinforcing Canva’s user-friendly image.

• Stunning before-and-after visuals grab attention and showcase product value instantly.

• Collabs with TikTok designers amplify reach and credibility within the creative community.

How They Leverage TikTok:

• Uses hashtags like #CanvaHacks to encourage users to share their designs.

• Leverages smooth transitions (e.g., blank screen to finished design) and bright colors for visual pop.

• Partners with influencers to demo real-world use cases, driving engagement.

Measured Effectiveness: Very High – Videos often hit millions of views, significantly increasing new user sign-ups (e.g., Canva’s growth surged with TikTok campaigns), cementing its status as a go-to tool.

Shopify

Content Strategy: Highlights entrepreneur success stories (e.g., “I made $10K in a month”) and “day in the life” ecommerce videos, set to motivational music or trending beats. Videos (30-60 seconds) inspire action.

Specific Strengths:

• Uplifting narratives motivate aspiring business owners, aligning with Shopify’s mission.

• Real-world examples (e.g., a dropshipper packing orders) make ecommerce feel attainable.

• Emotional storytelling builds trust and positions Shopify as a partner in success.

How They Leverage TikTok:

• Uses hashtags like #ShopifySuccess to inspire UGC from merchants.

• Employs time-lapse edits (e.g., store setup to sale) to show progress quickly.

• Features real Shopify users for authenticity, encouraging community participation.

Measured Effectiveness: High – Videos typically reach hundreds of thousands of views, driving sign-ups and reinforcing Shopify’s appeal to young entrepreneurs.

Adobe

Content Strategy: Offers slick tutorials (e.g., “Remove a background in Photoshop”) in bite-sized form, using polished visuals and trending sounds. Videos (30-60 seconds) flex Adobe’s creative prowess.

Specific Strengths:

• High-quality demos showcase Adobe’s professional-grade tools, appealing to creators.

• Quick, impressive results (e.g., photo edits) grab attention and prove value instantly.

• Positions Adobe as a leader in creative software, even on a casual platform like TikTok.

How They Leverage TikTok:

• Uses hashtags like #AdobeTips to build a creative community.

• Employs zoom or split-screen effects to highlight before-and-after edits.

• Collaborates with pro designers to demo advanced tricks, boosting credibility.

Measured Effectiveness: Medium-High – Videos often hit hundreds of thousands of views, enhancing brand prestige among creators, though direct conversions may be lower due to cost barriers.

Slack

Content Strategy: Features workplace humor (e.g., “When your team spams GIFs”) and team chat scenarios, using funny trending sounds or lighthearted music. Videos (15-30 seconds) make remote work tools entertaining.

Specific Strengths:

Relatable humor about remote work (e.g., “Waiting for a reply”) humanizes Slack’s utility.

Lightens the typically serious B2B tone, making it approachable for small teams.

Quick skits align with TikTok’s fast, fun vibe, keeping viewers engaged.

How They Leverage TikTok:

Uses hashtags like #WorkFromHome to tap into remote work trends.

Syncs with trending audio (e.g., “Why you always lying?”) for comedic timing.

Keeps edits simple and chat-focused, mimicking Slack’s interface.

Measured Effectiveness: Medium-High – Videos typically reach hundreds of thousands of views, boosting brand likability and awareness among remote workers, though direct adoption may vary.

Zoom

Content Strategy: Leans into meeting memes (e.g., “When you forget to mute”) and hybrid work quirks, using humorous trending sounds or quirky edits. Videos (15-30 seconds) keep it light and relatable.

Specific Strengths:

• Taps into universal remote work experiences, making Zoom feel like a cultural staple.

• Humor (e.g., “Accidentally sharing your screen”) broadens appeal beyond B2B to casual users.

Quick, punchy content fits TikTok’s scroll-friendly format perfectly.

How They Leverage TikTok:

• Uses hashtags like #ZoomLife to encourage user-shared meeting fails.

• Syncs with funny audio (e.g., “Curb Your Enthusiasm” theme) for instant recognition.

• Employs fast cuts or text overlays to deliver punchlines efficiently.

Measured Effectiveness: Medium-High – Videos often hit hundreds of thousands of views, reinforcing Zoom’s ubiquity and likability, though impact on enterprise sales is less clear.

Mailchimp

Content Strategy: Shares playful email marketing tips (e.g., “Subject lines that pop”) with bold, quirky visuals and upbeat trending sounds. Videos (15-30 seconds) stand out in the B2B crowd.

Specific Strengths:

• Playful tone and colorful edits make email marketing feel fun, not tedious.

• Actionable tips (e.g., “Avoid these spam words”) add value for small businesses.

• Distinct visual style (e.g., cartoonish graphics) aligns with Mailchimp’s quirky brand identity.

How They Leverage TikTok:

• Uses hashtags like #MailchimpTips to build a small business community.

• Employs bright animations and quick zooms to keep visuals engaging.

• Collaborates with SMB owners to demo real email wins, adding authenticity.

Measured Effectiveness: High – Videos typically reach hundreds of thousands of views, driving brand recognition and likely trial sign-ups among small businesses.

LinkedIn

Content Strategy: Offers career advice with a TikTok twist (e.g., “Job interview skits”), using relatable scenarios and trending sounds. Videos (15-30 seconds) keep professional topics fresh and fun.

Specific Strengths:

• Reimagines career content (e.g., “How to answer ‘Why us?’”) for Gen Z, making LinkedIn hip.

• Relatable skits (e.g., awkward interview moments) broaden appeal beyond job seekers.

• Ties into TikTok’s casual vibe while maintaining professional credibility.

How They Leverage TikTok:

• Uses hashtags like #CareerTok to tap into job-related trends.

• Syncs with trending audio (e.g., “Smooth Operator”) for a playful twist.

• Collaborates with young professionals to act out advice, boosting relatability.

Measured Effectiveness: Medium-High – Videos often hit hundreds of thousands of views, enhancing LinkedIn’s appeal to younger users and driving platform engagement.

Microsoft

Content Strategy: Highlights AI tools (e.g., Copilot) and productivity wins (e.g., “Excel hacks”), using futuristic edits and sleek visuals set to trending or ambient music. Videos (30-60 seconds) emphasize innovation.

Specific Strengths:

• Polished, high-tech aesthetic positions Microsoft as a forward-thinking leader.

• Useful tips (e.g., “Sort data in seconds”) appeal to professionals and students alike.

• Showcases cutting-edge tools, differentiating it from competitors like Slack or Zoom.

How They Leverage TikTok:

• Uses hashtags like #Microsoft365 to build a productivity community.

• Employs smooth transitions and futuristic effects (e.g., glowing overlays) for a sleek look.

• Features real users or employees to demo tools, adding authenticity.

Measured Effectiveness: Medium-High – Videos typically reach hundreds of thousands of views, boosting brand prestige among tech users and likely driving enterprise interest, though less viral than consumer-facing brands.

5 Best Beauty Brands That Stand Out on TikTok

e.l.f. Cosmetics

Content Strategy: Leverages its viral “Eyes, Lips, Face” song with affordable makeup hacks (e.g., “$5 glam look”), set to trending sounds or its iconic jingle. Videos (15-30 seconds) emphasize accessibility and fun.

Specific Strengths:

• The “Eyes, Lips, Face” sound became a TikTok anthem, embedding e.l.f. in platform culture.

• Budget-friendly hacks (e.g., dupes for high-end products) resonate with Gen Z’s value-driven mindset.

• High-energy, playful vibe makes makeup approachable for beginners and casual users.

How They Leverage TikTok:

• Uses hashtags like #ELFChallenge to spark user recreations of looks.

• Syncs with trending audio or its own jingle, amplifying virality.

• Encourages UGC by showcasing fan videos, building a community around affordability.

Measured Effectiveness: Very High – Videos often hit millions of views (e.g., “Eyes, Lips, Face” campaigns exceed 20 million), driving massive sales and cementing e.l.f. as a TikTok legend.

Fenty Beauty

Content Strategy: Showcases inclusive shade demos (e.g., foundation swatches across skin tones) with Rihanna’s star power, set to luxurious or trending music. Videos (15-30 seconds) highlight diversity and glamour.

Specific Strengths:

• Pioneering inclusivity (40+ shades) sets a gold standard, resonating with TikTok’s diverse audience.

• Rihanna’s celebrity draw creates instant buzz, making every video feel like an event.

• Polished visuals and confident messaging position Fenty as premium yet relatable.

How They Leverage TikTok:

• Uses hashtags like #FentyFace to encourage shade-matching UGC.

• Employs smooth transitions (e.g., bare face to full glam) for dramatic reveals.

• Collaborates with influencers across skin tones to amplify inclusivity.

Measured Effectiveness: Very High – Videos frequently reach millions of views, boosting sales and reinforcing Fenty’s cultural impact, especially among diverse beauty fans.

Rare Beauty

Content Strategy: Blends emotional storytelling (e.g., “Makeup for when I’m struggling”) with mental health tie-ins, using soft music or trending sounds. Videos (30-60 seconds) focus on purpose over pure product promotion.

Specific Strengths:

• Deep, authentic narratives (tied to Selena Gomez’s advocacy) build a loyal, values-driven community.

• Subtle product demos (e.g., blush as self-care) differentiate it from aggressive sales pitches.

• Emotional resonance appeals to TikTok’s young, socially conscious users.

How They Leverage TikTok:

• Uses hashtags like #RareBeauty to promote self-love challenges.

• Employs gentle zooms or text overlays to share personal messages, keeping it intimate.

• Partners with creators to share real stories, enhancing authenticity.

Measured Effectiveness: High – Videos often hit hundreds of thousands to millions of views, driving sales and brand loyalty among fans who value its mission.

The Ordinary

Content Strategy: Delivers no-frills skincare education (e.g., “How to use retinol”), using minimalistic visuals and chill music or trending sounds. Videos (30-60 seconds) prioritize transparency and science.

Specific Strengths:

• Straightforward, jargon-free explanations build trust with skincare novices and enthusiasts.

• Cult following thrives on its affordable, ingredient-focused ethos, amplified by TikTok’s authenticity trend.

• Educational value sets it apart in a sea of flashy beauty content.

How They Leverage TikTok:

• Uses hashtags like #Skincare101 to tap into TikTok’s learning trend.

• Employs text overlays or simple demos (e.g., applying serum) to keep it clear and concise.

• Relies on user testimonials in comments to boost credibility.

Measured Effectiveness: High – Videos typically reach hundreds of thousands of views, driving sales and reinforcing its cult status among skincare buffs.

Glossier

Content Strategy: Highlights dewy, minimal looks (e.g., “5-minute face”) with fan-driven content, set to soft or trending music. Videos (15-30 seconds) exude effortless cool and authenticity.

Specific Strengths:

• “No-makeup makeup” aesthetic aligns with TikTok’s natural beauty trend, feeling relatable yet aspirational.

• Fan-driven content (e.g., users applying Balm Dotcom) builds a tight-knit community.

• Subtle branding keeps it chic and understated, appealing to Gen Z’s anti-hard-sell vibe.

How They Leverage TikTok:

• Uses hashtags like #GlossierGlow to encourage UGC of dewy looks.

• Employs soft filters or natural lighting for an authentic, dreamy vibe.

• Showcases real customers over influencers, enhancing trust.

Measured Effectiveness: High – Videos often hit hundreds of thousands of views, driving sales and maintaining Glossier’s cool-girl reputation among young beauty fans.

ColourPop

Content Strategy: Features bright, playful makeup challenges (e.g., “One palette, three looks”) and collabs, using vibrant visuals and upbeat trending sounds. Videos (15-30 seconds) keep it trend-forward.

Specific Strengths:

• Bold colors and fun challenges (e.g., rainbow eyeshadow) grab attention and inspire creativity.

• Affordable pricing paired with trendy looks appeals to TikTok’s youthful, experimental audience.

• Frequent collabs with influencers or pop culture themes (e.g., Disney palettes) keep it relevant.

How They Leverage TikTok:

• Uses hashtags like #ColourPopChallenge to spark user recreations.

• Employs quick cuts or zooms to showcase vibrant products in action.

• Partners with TikTok makeup artists for authentic demos, boosting reach.

Measured Effectiveness: High – Videos often reach hundreds of thousands to millions of views, driving sales and keeping ColourPop at the forefront of beauty trends.

Drunk Elephant

Content Strategy: Showcases skincare routines (e.g., “Mix these for glow”) with quirky mascot edits (e.g., elephant animations), set to trending or playful music. Videos (30-60 seconds) blend luxury with fun.

Specific Strengths:

• Quirky edits (e.g., dancing elephant) make premium skincare feel approachable and entertaining.

• Routine-focused content adds value, showing how to use high-end products effectively.

• Strong brand identity (clean ingredients, luxe vibe) appeals to TikTok’s growing skincare obsession.

How They Leverage TikTok:

• Uses hashtags like #DrunkElephant to promote routine challenges.

• Employs playful animations or smooth transitions (e.g., product to skin) for visual flair.

• Collaborates with skincare influencers to demo results, enhancing trust.

Measured Effectiveness: Medium-High – Videos typically hit hundreds of thousands of views, driving brand awareness and sales among premium skincare fans, though less viral than mass-market brands.

REFY

Content Strategy: Dominates with brow and sculpting demos (e.g., “Perfect brows in 3 steps”), using sleek visuals and influencer-led transformations, set to minimalist or trending music. Videos (15-30 seconds) focus on precision.

Specific Strengths:

• Sleek, polished aesthetic highlights REFY’s signature brow and sculpt products, appealing to makeup lovers.

• Influencer-driven content (e.g., before-and-after brows) builds credibility and showcases dramatic results.

• Niche focus on brows/sculpting carves out a unique space in a crowded market.

How They Leverage TikTok:

• Uses hashtags like #REFYBrows to encourage transformation UGC.

• Employs close-up zooms or split screens for striking before-and-after reveals.

• Partners heavily with beauty influencers to dominate the brow niche.

Measured Effectiveness: Medium-High – Videos often reach hundreds of thousands of views, driving sales in its niche and building a loyal following, though less widespread than Fenty or e.l.f.

NYX Cosmetics

Content Strategy: Features bold looks (e.g., graphic liner) and pro-level tutorials, using vibrant visuals and trending sounds. Videos (15-30 seconds) appeal to both makeup artists and beginners.

Specific Strengths:

• Versatile content bridges pros (e.g., editorial looks) and novices (e.g., easy liner hacks), broadening appeal.

• Affordable yet high-quality reputation resonates with TikTok’s value-driven beauty fans.

• Bold, creative looks grab attention in a sea of minimal trends.

How They Leverage TikTok:

• Uses hashtags like #NYXPro to spark bold look challenges.

• Employs quick cuts or zooms to showcase application in real time.

• Collaborates with makeup artists for pro tips, enhancing credibility.

Measured Effectiveness: High – Videos typically hit hundreds of thousands to millions of views, driving sales and reinforcing NYX’s reputation as a versatile beauty staple.

Tarte Cosmetics

Content Strategy: Highlights tropical vibes (e.g., “Island-inspired glam”) and viral “Shape Tape” demos, using upbeat music or trending sounds. Videos (15-30 seconds) blend fun with product focus.

Specific Strengths:

• Tropical, vibrant energy aligns with TikTok’s playful aesthetic, making it stand out.

• “Shape Tape” concealer demos (e.g., covering dark circles) create viral moments with impressive results.

• Consistent branding (fun, beachy luxe) appeals to young beauty enthusiasts.

How They Leverage TikTok:

• Uses hashtags like #TarteShapeTape to encourage conceal-and-reveal UGC.

• Employs bright filters or transitions (e.g., bare face to glam) for visual pop.

• Partners with influencers to demo tropical looks, boosting reach.

Measured Effectiveness: High – Videos often hit hundreds of thousands to millions of views, driving sales (especially “Shape Tape”) and keeping Tarte relevant in the beauty space.

6. Best Fashion Brands That Stand Out on TikTok

SHEIN

Content Strategy: Dominates with massive haul videos (e.g., “$100 SHEIN haul”) and the #SHEINChallenge, featuring rapid-fire outfit reveals set to trending music. Videos (15-60 seconds) emphasize affordability and variety.

Specific Strengths:

• Scale and speed—thousands of creators showcase hundreds of items, making SHEIN a fast-fashion juggernaut.

• User-generated content (UGC) explosion via challenges amplifies reach organically.

• Ties into TikTok’s “shop my closet” culture, appealing to Gen Z’s love for deals and trends.

How They Leverage TikTok:

• Uses hashtags like #SHEINChallenge to gamify shopping and spark millions of UGC posts.

• Syncs with viral sounds (e.g., “Savage Love”) for instant recognition and shareability.

• Offers promo codes in videos, driving direct purchases from the app.

Measured Effectiveness: Very High – Videos regularly hit millions of views (e.g., haul posts exceeding 10 million), driving massive sales and cementing SHEIN as a TikTok fast-fashion titan.

Skims

Content Strategy: Highlights body-positive shapewear with Kim Kardashian’s flair, featuring try-on hauls and seamless trend integration (e.g., “Skims dress dupe test”), set to sultry or trending music. Videos (15-30 seconds) focus on fit and feel.

Specific Strengths:

• Inclusivity (wide size range) paired with Kim’s star power creates aspirational yet relatable buzz.

• Viral items like the lounge dress tap into TikTok’s love for flattering, versatile pieces.

• Polished yet authentic vibe aligns with TikTok’s blend of luxury and realness.

How They Leverage TikTok:

• Uses hashtags like #SkimsTryOn to encourage UGC transformations.

• Employs smooth transitions (e.g., bare to Skims-clad) for satisfying reveals.

• Collaborates with influencers across body types, amplifying inclusivity messaging.

Measured Effectiveness: Very High – Videos often reach millions of views (e.g., lounge dress reviews topping 5 million), boosting sales and reinforcing Skims’ trendsetting status.

Gucci

Content Strategy: Pushes luxury into surreal territory with avant-garde edits (e.g., trippy runway clips) and high-art vibes, set to eclectic or trending sounds. Videos (30-60 seconds) blend absurdity with prestige.

Specific Strengths:

• Boundary-pushing creativity (e.g., pottery collabs with @speckledbrownie) redefines luxury for TikTok’s quirky side.

• High-fashion visuals paired with offbeat humor appeal to both art lovers and meme fans.

• Celebrity partnerships (e.g., Harry Styles) amplify cultural relevance.

How They Leverage TikTok:

• Uses hashtags like #GucciVibes to tie into artistic trends.

• Employs glitchy effects or unexpected cuts (e.g., runway to train tracks) for a bold aesthetic.

• Reposts fan-made content (e.g., #GucciModelChallenge) to stay grounded and viral.

Measured Effectiveness: High – Videos often hit millions of views (e.g., Hanni’s denim campaign at 6 million), enhancing brand prestige and engagement among luxury fans.

ASOS

Content Strategy: Offers relatable styling tips (e.g., “3 ways to wear this skirt”) and UGC outfit inspo, set to chill or trending music. Videos (15-30 seconds) feel like a friend showing off their closet.

Specific Strengths:

• Approachable, everyday fashion advice broadens appeal beyond fast-fashion giants.

• Diverse sizing and styles (e.g., ASOS Curve) resonate with TikTok’s inclusivity trend.

• UGC focus builds a community vibe, making ASOS feel personal and trustworthy.

How They Leverage TikTok:

• Uses hashtags like #ASOSHaul to encourage user styling posts.

• Employs split-screen or quick zooms to show outfit versatility.

• Partners with micro-influencers for authentic, relatable content.

Measured Effectiveness: High – Videos typically reach hundreds of thousands of views, driving steady sales and reinforcing ASOS as a go-to for accessible style.

Cider

Content Strategy: Brings indie fast-fashion vibes with quirky hauls (e.g., “Cider vs. SHEIN”), using playful visuals and trending sounds. Videos (15-60 seconds) rival SHEIN’s scale with a fresher, less corporate feel.

Specific Strengths:

• Unique, youthful designs (e.g., floral minis) offer an alternative to SHEIN’s mass-market look.

• Smaller-brand charm appeals to TikTok’s love for underdog stories and quirky finds.

• Haul-heavy content keeps it competitive in the fast-fashion race.

How They Leverage TikTok:

• Uses hashtags like #CiderHaul to spark direct comparisons with competitors.

• Employs colorful filters or fun transitions (e.g., outfit swaps) for a lighthearted vibe.

• Encourages UGC through giveaways, building a grassroots following.

Measured Effectiveness: Medium-High – Videos often hit hundreds of thousands of views, growing Cider’s niche fanbase and sales, though still trailing SHEIN’s reach.

Dior

Content Strategy: Shares runway snippets and celeb collabs (e.g., Rosalía campaigns), set to sophisticated or trending music. Videos (30-60 seconds) blend high fashion with a TikTok-friendly twist.

Specific Strengths:

• Polished elegance (e.g., SS21 live show) maintains Dior’s luxury aura while adapting to TikTok.

• Celebrity partnerships (e.g., K-pop stars) drive massive engagement spikes.

• Exclusive content keeps followers hooked for prestige fashion drops.

How They Leverage TikTok:

• Uses hashtags like #DiorRunway to highlight exclusivity.

• Employs cinematic zooms or slow-motion for a luxe, dramatic effect.

• Livestreams fashion shows, pioneering deeper TikTok engagement.

Measured Effectiveness: High – Videos often reach millions of views (e.g., Rosalía post with 1,070% engagement jump), boosting brand prestige and buzz among fashion lovers.

Snag Tights

Content Strategy: Showcases inclusive sizing and bold designs through diverse, joyful videos (e.g., “Tights for every body”), set to upbeat or trending music. Videos (15-30 seconds) emphasize comfort and style.

Specific Strengths:

• Size inclusivity (up to 4X) taps into TikTok’s body-positive movement, earning loyal fans.

• Bright, quirky designs (e.g., fishnets, patterns) stand out visually and emotionally.

• Playful, community-driven vibe feels authentic and uplifting.

How They Leverage TikTok:

• Uses hashtags like #SnagTights to promote inclusivity challenges.

• Employs fast cuts or dance moves to show off tights in action.

• Features real customers over influencers, enhancing relatability.

Measured Effectiveness: Medium-High – Videos typically hit hundreds of thousands of views, growing a dedicated niche following and boosting sales among inclusive fashion fans.

Zara

Content Strategy: Combines minimalist chic with viral transitions (e.g., “Day to night in Zara”), set to sleek or trending music. Videos (15-30 seconds) offer polished yet accessible looks.

Specific Strengths:

• Clean, stylish edits align with Zara’s sophisticated brand while fitting TikTok’s aesthetic.

• Fast-fashion pace keeps content fresh with weekly drops, mirroring TikTok’s speed.

• Broad appeal spans casual to chic, resonating with diverse viewers.

How They Leverage TikTok:

• Uses hashtags like #ZaraFinds to encourage haul and styling UGC.

• Employs smooth outfit transitions or minimalist backgrounds for a premium feel.

• Partners with influencers like Marta Sierra for relatable yet aspirational content.

Measured Effectiveness: High – Videos often hit hundreds of thousands to millions of views, driving sales and maintaining Zara’s status as a TikTok fashion staple.

Fashion Nova

Content Strategy: Highlights curve-friendly fits (e.g., “Nova jeans on every body”) with influencer-heavy content, set to bold or trending music. Videos (15-30 seconds) keep it edgy and confident.

Specific Strengths:

• Body-positive focus (especially curvy lines) aligns with TikTok’s inclusivity trend.

• Influencer saturation (e.g., Cardi B collabs) creates constant buzz and credibility.

• Sexy, fearless vibe resonates with TikTok’s bold fashion subcultures.

How They Leverage TikTok:

• Uses hashtags like #NovaBabe to spark UGC try-ons.

• Employs quick zooms or twirls to flaunt fits dynamically.

• Reposts fan and influencer content, keeping the feed lively and diverse.

Measured Effectiveness: High – Videos often reach millions of views (e.g., curve-line hauls topping 3 million), driving sales and reinforcing Fashion Nova’s edgy appeal.

Balenciaga

Content Strategy: Thrives on absurd, meme-worthy luxury (e.g., oversized fits, trash bag purses), set to quirky or trending sounds. Videos (30-60 seconds) lean into TikTok’s weirdness with high-fashion flair.

Specific Strengths:

• Avant-garde absurdity (e.g., Kim K campaigns) perfectly matches TikTok’s love for the bizarre.

• Memeable moments (e.g., “Balenciaga trolling”) drive organic virality and discussion.

• Luxury edge keeps it prestigious while playing to TikTok’s humor-loving crowd.

How They Leverage TikTok:

• Uses hashtags like #BalenciagaVibes to tie into meme culture.

• Employs glitchy edits or unexpected pairings (e.g., couture with sneakers) for shock value.

• Collaborates with bold creators (e.g., Kim K) to amplify surreal campaigns.

Measured Effectiveness: High – Videos often hit millions of views (e.g., oversized coat posts exceeding 5 million), boosting brand buzz and cultural relevance among TikTok’s eclectic users.

7. Best Food Brands That Stand Out on TikTok

Chipotle

Content Strategy: Combines meme-driven humor (e.g., “When you run out of guac”) with guac reveal videos, set to trending sounds or comedic audio. Videos (15-30 seconds) emphasize its playful fast-food persona.

Specific Strengths:

• Relatable humor ties into TikTok’s meme culture, making Chipotle feel like a friend, not just a chain.

• Guac and burrito reveals (e.g., “Extra guac or bust”) tap into crave-worthy visuals.

• Quick, punchy content aligns perfectly with TikTok’s short-attention-span vibe.

How They Leverage TikTok:

• Uses hashtags like #ChipotleHacks to spark user-shared order tricks.

• Syncs with viral audio (e.g., “Oh No” for guac fails) for instant shareability.

• Encourages employees to post skits, boosting authenticity and reach.

Measured Effectiveness: Very High – Videos often hit millions of views (e.g., guac reveal posts exceeding 5 million), driving foot traffic and reinforcing Chipotle’s fast-food TikTok dominance.

Starbucks

Content Strategy: Showcases secret menu hacks (e.g., “How to order a Butterbeer Frapp”) and barista POVs, set to trending or chill music. Videos (15-30 seconds) turn coffee into a lifestyle obsession.

Specific Strengths:

• Secret menu content empowers fans to customize, fueling a cult-like following.

• Barista POVs (e.g., latte art in action) add a personal, behind-the-scenes touch.

• Aesthetic visuals (e.g., pastel drinks) align with TikTok’s love for pretty things.

How They Leverage TikTok:

• Uses hashtags like #StarbucksHacks to encourage UGC drink orders.

• Employs smooth zooms or time-lapses for satisfying drink-making reveals.

• Features real baristas, enhancing authenticity and engagement.

Measured Effectiveness: Very High – Videos frequently reach millions of views (e.g., secret menu posts topping 10 million), boosting store visits and cementing Starbucks as a TikTok lifestyle icon.

Taco Bell

Content Strategy: Highlights menu mashups (e.g., “Taco Bell nacho fries hack”) and late-night vibes, set to rebellious or trending music. Videos (15-30 seconds) lean into its edgy foodie appeal.

Specific Strengths:

• Creative mashups inspire experimentation, tapping into TikTok’s DIY food trend.

• Late-night, carefree energy resonates with Gen Z’s impulsive, fun-loving side.

• Bold branding keeps it distinct from tamer fast-food rivals.

How They Leverage TikTok:

• Uses hashtags like #TacoBellHacks to spark user-created combos.

• Syncs with high-energy audio (e.g., “Sweet Caroline” drops) for a party feel.

• Reposts fan content, keeping the feed lively and community-driven.

Measured Effectiveness: High – Videos often hit hundreds of thousands to millions of views, driving late-night cravings and reinforcing Taco Bell’s quirky fast-food status.

Oreo

Content Strategy: Features cookie-stacking challenges (e.g., “How many can you stack?”) and quirky flavor drops, set to playful or trending sounds. Videos (15-30 seconds) keep it light and viral-ready.

Specific Strengths:

• Interactive challenges engage viewers, turning Oreo into a TikTok game.

• New flavor reveals (e.g., Lady Gaga collab) create buzz and crave appeal.

• Nostalgic yet fun vibe appeals to all ages, broadening its reach.

How They Leverage TikTok:

• Uses hashtags like #OreoChallenge to gamify engagement.

• Employs quick cuts or zooms for satisfying stack reveals.

• Partners with creators for flavor taste-tests, boosting visibility.

Measured Effectiveness: High – Videos often reach millions of views (e.g., stacking challenges topping 3 million), driving sales and keeping Oreo playful and relevant.

Nuggs

Content Strategy: Pushes plant-based nuggets with unhinged, meme-heavy marketing (e.g., “Nuggs vs. sadness”), set to absurd or trending sounds. Videos (15-30 seconds) stand out in the food space.

Specific Strengths:

• Wild, irreverent tone (e.g., “Eat Nuggs, save the planet”) cuts through crowded food content.

• Vegan focus taps into TikTok’s growing plant-based trend, appealing to young foodies.

• Meme-driven humor makes it a conversation starter, not just a product.

How They Leverage TikTok:

• Uses hashtags like #NuggsLife to build a quirky fanbase.

• Syncs with chaotic audio (e.g., “Screaming Cowboy”) for meme impact.

• Keeps edits raw and unpolished, matching TikTok’s authentic vibe.

Measured Effectiveness: Medium-High – Videos typically hit hundreds of thousands of views, growing a cult following and sales among vegan TikTokers, though less widespread than bigger brands.

Kraft

Content Strategy: Highlights mac-and-cheese hacks (e.g., viral “boil water” sound) with comfort-food appeal, set to nostalgic or trending music. Videos (15-30 seconds) lean into its cozy legacy.

Specific Strengths:

• Viral moments (e.g., “Kraft Mac & Cheese boil hack”) turn a classic into a TikTok star.

• Relatable comfort food resonates with TikTok’s love for easy, satisfying eats.

• Simple hacks add value, encouraging viewers to try at home.

How They Leverage TikTok:

• Uses hashtags like #KraftHacks to spark user-shared recipes.

• Employs zooms or slow-motion for gooey cheese pulls, hitting crave triggers.

• Ties into viral sounds (e.g., “Boil water” audio) for instant recognition.

Measured Effectiveness: High – Videos often hit millions of views (e.g., boil hack posts topping 5 million), driving sales and reinforcing Kraft’s comfort-food dominance.

Subway

Content Strategy: Features fresh ingredient zooms and sandwich-building ASMR, set to trending or ambient sounds. Videos (15-30 seconds) highlight customization and freshness.

Specific Strengths:

• ASMR-style visuals (e.g., lettuce crunching) satisfy TikTok’s sensory obsession.

• Focus on fresh ingredients positions Subway as a healthier fast-food option.

• Quick builds keep viewers hooked through the process.

How They Leverage TikTok:

• Uses hashtags like #SubwayASMR to tap into sensory trends.

• Employs close-up zooms or layered sounds for an immersive build.

• Features employees or fans crafting subs, adding authenticity.

Measured Effectiveness: Medium-High – Videos typically reach hundreds of thousands of views, driving store visits and reinforcing Subway’s fresh-food appeal, though less viral than competitors.

Ben & Jerry’s

Content Strategy: Blends social justice tie-ins (e.g., “Ice cream for equality”) with funky flavor reveals, set to positive or trending music. Videos (15-30 seconds) give it a bold, values-driven edge.

Specific Strengths:

• Purpose-driven content (e.g., racial justice flavors) resonates with TikTok’s activist youth.

• Quirky flavors (e.g., Netflix collabs) create crave-worthy buzz.

• Authentic, unapologetic vibe sets it apart from purely fun food brands.

How They Leverage TikTok:

• Uses hashtags like #BenAndJerrys to promote flavor challenges.

• Employs colorful scoops or text overlays to share mission messages.

• Partners with creators for taste-tests, tying fun to purpose.

Measured Effectiveness: Medium-High – Videos often hit hundreds of thousands of views, boosting brand loyalty and sales among socially conscious fans, though less viral than meme-heavy brands.

McDonald’s

Content Strategy: Features nostalgic throwbacks (e.g., “90s Big Mac vibes”) and employee skits, set to retro or trending music. Videos (15-30 seconds) make it feel human and fun.

Specific Strengths:

• Nostalgia taps into TikTok’s love for retro vibes, broadening appeal across ages.

• Employee-driven skits (e.g., “Shift chaos”) humanize a global giant.

• Familiar menu items (e.g., fries, McFlurry) trigger instant cravings.

How They Leverage TikTok:

• Uses hashtags like #McDonaldsMoments to spark fan-shared memories.

• Employs quick cuts or throwback filters for a nostalgic punch.

• Features real staff, boosting relatability and engagement.

Measured Effectiveness: High – Videos often reach millions of views (e.g., nostalgia posts topping 3 million), driving foot traffic and keeping McDonald’s culturally relevant.

Gordon Ramsay (Brand)

Content Strategy: Highlights chef rants (e.g., “You call this a sandwich?!”) and cooking fails commentary, set to dramatic or trending sounds. Videos (15-30 seconds) tie into Ramsay’s larger-than-life persona.

Specific Strengths:

• Explosive personality delivers entertainment, making food content unmissable.

• Commentary on user fails (e.g., “Idiot sandwich”) creates viral reaction moments.

• Ties into Ramsay’s TV fame, amplifying brand recognition.

How They Leverage TikTok:

• Uses hashtags like #RamsayReacts to encourage cooking submissions.

• Employs fast zooms or dramatic stings for high-energy rants.

• Duets user videos, driving massive interaction and visibility.

Measured Effectiveness: High – Videos often hit millions of views (e.g., fail reactions exceeding 10 million), boosting Ramsay’s brand and engagement across his ventures.

Conclusion

TikTok Brand Takeover Ads are more than just a flashy hello—they’re a strategic sledgehammer, smashing through the noise to put your brand in the spotlight. With the power to dominate screens and spark instant buzz, brand takeover TikTok campaigns offer a rare shot at capturing attention in a sea of endless scrolls. From the mechanics of brand takeover ads TikTok to real-world TikTok brand takeover examples, this guide has laid out the roadmap to make your mark. Whether you’re a small business testing the waters or a big player ready to amplify your TikTok brand takeover ads, the key lies in bold creativity, precise targeting, and relentless optimization. So, why settle for blending in? Launch your brand takeover and turn TikTok’s first impression into your brand’s lasting victory—one takeover at a time.