What is the best time to run ads on TikTok? If you want to save costs, when should you run ads? What is the best time to run TikTok ads to achieve a large reach and high conversion rate? 

Sapo: There is a truth that many advertisers do not know: choosing the best time to run ads on TikTok will help the ads achieve many unexpected results. Perhaps many advertisers think that ads should run throughout the time they plan. However, for a small business or a budget for TikTok advertising that is not too large, choosing the best time for TikTok ads will help optimize the budget as well as achieve advertising goals. In today's article, we will point out the best time frames suitable for running TikTok ads to optimize the budget, maximize reach and increase conversion rates.

1, Best time to run TikTok ads: maximizing Reach

Why shouldn't you run ads all day? In fact, many businesses have deployed ads throughout the project without paying attention to the prime advertising hours. However, for businesses with small advertising budgets, running ads like that will not be suitable. 

Therefore, choosing good time to run TikTok ads becomes more important than ever. With the goal of maximizing reach, there are 2 best times to run ads: during peak engagement hours and On weekends (Saturday and Sunday). 

During peak engagement hours

Peak engagement hours are the time when the traffic of the TikTok application is at its highest. During this time, user interactions also peak, so if you run ads during this time, the ad will receive more interactions and reach than other time frames.

Peak hours usually have 3 time frames:

• Morning 6 AM - 8 AM

• Noon 10 AM - 2 PM

• Evening 6 PM - 10 PM (this is the time frame with the most users)

Mostly after a long day of work or study, users often spend time entertaining and relaxing. In addition, this time frame is also enough for users to evaluate and consider making a purchase decision.

These are the 3 time frames with the most application visits. Usually these are time frames outside of work and study hours, so users will use TikTok for entertainment during these times. This is an opportunity for businesses to increase their reach during users' downtime.

On weekends (Saturday and Sunday) 

Another best time to increase reach for TikTok ads is on weekends. Weekends are the time when users spend the most leisure time on social networks, this is the time when they relax after a week of work. According to measurement reports, the highest interaction rate is on weekends and the highest day is Saturday. 

Running ads on weekends is the best time to run TikTok ads to be known by many people as well as receive a lot of interactions from users. On the 2 weekends, you can deploy ads all day without worrying about peak or off-peak hours because almost every time frame is peak hours.

2, Best time for high Conversion rate TikTok ads

The time for running ads on Tiktok is also one of the factors that affect the conversion rate of the ad. If the ad is displayed during the time frames with a high rate of users completing orders, it can increase the conversion rate of the ad. There are 3 best time for TikTok ads with high conversion rates including main shopping days, late night hours, and the time frames when e-commerce platforms launch discount codes.

During major shopping holidays (Black Friday, Christmas, etc.)

Users spend a lot of money on shopping holidays, because businesses as well as e-commerce platforms launch many incentives for buyers including discount vouchers, free shipping couches. In addition, the rate of users completing orders on these days is also very high. 

In addition, many users will only focus on shopping on major holidays, the rate of completing orders on these days is very high, so if the ad is displayed on their feed on these days, the purchase rate will be much higher. 

During these days, advertising plays a role in reminding users to complete orders. Therefore, if you want to increase sales, major shopping holidays are the best time to run TikTok ads.

Late night, easy to make shopping decisions

Late night is considered the time when users will make the most shopping decisions, most orders are completed at midnight (maybe a little earlier or later). Advertising at this time will have the opportunity to increase the order completion rate of the target audience. 

In addition, the evening is long enough for users to find information (through search engines, through KOLs, ...), consider and make shopping decisions. The ideal late night time starts from 8PM to 2AM.

Discount code release time

Tikkok shop has a fixed time frame to release discount codes on sale days such as double sale days, mid-month sale days and end-of-month sale days. Well, usually each sale day will have 3-5 time slots to release discount codes, free shipping codes. 

The purchase rate in these time slots will be much higher than other time slots because the discount codes are limited, users have to hurry to buy to get the best deals.

How to see the time to release discount codes, sale days for each area of ​​TikTok

Advertisers should advertise before the time to release discount codes and throughout the discount time slots to achieve the best results.

3, Best time to run ads on TikTok: saving budget

Running ads during peak hours often has a higher bid price than other time frames. Therefore, if you want to save on TikTok advertising costs, advertisers should choose off-peak hours or time frames with lower bid costs such as: late night and early morning, weekdays.

During off-peak hours (late night and early morning)

Late night or early morning are not peak hours, so the bid price will be lower than during peak interaction hours. 

In fact, office hours can also be considered off-peak hours, but daytime hours have a lower rate of users accessing the TikTok app than late night and early morning hours. 

Therefore, this is the ideal time frame for businesses to deploy advertising while still being able to save costs. Although it is not peak hours, the number of people accessing the TikTok app during these two time frames is not low.

Notes when opting time to run TikTok ads

Although we have listed the best time for TikTok ads, before deciding to deploy ads, please read all our notes, this is what our experts have for advertisers.

Test test test

The best time to run TikTok ads that we have listed above are derived from reports on TikTok user behavior. However, it is possible that your target audience may have different usage habits and behaviors than what we have listed above. Therefore, in addition to referring to our article, check and find the best time to run ads for your business.

Take advantage of TikTok analytic

TikTok analytic is a tool to analyze advertising metrics provided by TikTok itself for advertisers. You can use this tool to measure and evaluate advertising performance at different time frames, and the creator of this tool will also provide information related to your target audience. From this information, you can adjust your advertising accordingly.

4, Conclusion

There are many best times to run TikTok ads, but they also depend on your optimization goals. If you want to optimize costs, obviously choose off-peak hours. If you want to optimize conversion rates, choosing fixed time slots on sale days, peak hours in the evening is a reasonable choice. 

If you want to optimize reach, deploy ads during peak times every day or weekend, or even throughout the campaign. 

However, to find the best time to deploy ads for your channel, combine testing, evaluating and comparing time slots, from there choose the time slot with the best advertising performance.

Optimize advertising effectiveness with Tiktok agency ad account, remove all barriers to the campaign that individual accounts can’t have. Contact us now for advice and support 24/7.