Everything for your advertising campaign has been prepared perfectly, but the image is not displayed as the demo and many parts of the image are missing, your message is not displayed completely. The biggest reason is that your image has not been designed with the correct standard size. In this article, we will list all the sizes of advertising banners including:

• Facebook ad banner size

• Google banner ad sizes

• Instagram banner ad sizes

Important of Using Standard Sizes For Banner Ads

Ad size directly affects the visibility of the ad, and it also affects the ability to convey the message.

Most platforms will prioritize displaying images and banners that are most suitable and fit the ad positions, so each platform and ad position will have different standard banner sizes.

In addition, when you design an image or banner that does not meet the standards, your image may lose part of the information when displayed, so sometimes the message you want to convey is not complete.

That is why when designing ads, advertisers always design images and banners with standard sizes.

Ad Banner Sizes For Each Platform

Each platform will have different standard sizes for different locations, so we will divide each platform into different sizes for you to follow more easily.

Facebook ad banner size

As one of the largest social networks, Facebook has become one of the first choices for advertisers when implementing social advertising. Facebook offers a variety of advertising types with different positions. Below, we provide image sizes for Facebook ad with a variety of advertising types for your reference.

Ad with 1 image: 900*900 pixels or 1200*900 pixels

Ad with 2 vertical images: 900 * 900 pixels.

Ad with 2 horizontal images: 900 * 452 pixels

Ad with 3 images:

Layout 1: 900 * 900 pixels,

Layout 2: Horizontal image (first image): 900 * 452 pixels

2 images below: 900 * 900 pixels

Layout 3: Vertical image (First image): 448 * 900 pixels

2 small images on the right (next 2 images): 900 * 900 pixels.

Ad with 4 Image: 

Layout 1: Portrait (first image): 598 * 900 pixels

3 small images next to (next 3 images): 900 * 900 pixels

Layout 2: First image (top horizontal image): 900 * 603 pixels

Next 3 images (3 below): 900 * 900 pixels

You can take images with this size as you like for the following images.

Layout 3: First 4 images: 900 * 900 pixels (Required)

Facebook Feed Ads

Recommended image size: 1200 x 628 pixels.

Minimum width and height: 600 pixels.

Recommended aspect ratio is between 9:16 and 16:9, but crops to 1.91:1 with a link.

Facebook Carousel Ads

Recommended image size: at least 1080 x 1080 pixels.

Minimum width and height of 600 pixels (minimum 254 x 133 pixels for Messenger Family Carousel Ads).

Minimum 2 cards and maximum 10 cards per Carousel ad.

Recommended aspect ratio is 1:1.

Maximum image size 30MB.

Recommended image formats are JPG and PNG.

Images with 20% or more text may cause ads to fail to deliver.

Google banner ad sizes

Google is still one of the top choices for advertising, as the world's largest search engine, Google has a huge user base and is a potential opportunity for businesses to find potential customers for themselves. Below, there are some size of Google banner ads:

– Popular Google banner ad sizes for mobile devices: 300 x 200; 300 x 50; 300 x 100; 250 x 250; 200 x 200.

– Popular Google banner ad sizes for computers: 300 x 250; 336 x 280; 728 x 90; 970 x 90; 468 x 60; 300 x 600; 160 x 600, 250 x 250; 200 x 200.

– Small Square Banner Ads Size: 200 x 200.

– Large Rectangle Banner Ads Size: 336 x 280.

– Google Square Ads Size: 250 x 250.

– Leaderboard Banner Ads Size: 728 x 90.

– Inline Rectangle Banner Ads Size: 300 x 250.

– Skyscraper Banner Ads Size: 120 x 600.

– Wide Skyscraper Banner Ads Size: 160 x 600.

– Half-Page Banner Ads Size: 300 x 600.

– Large Leaderboard Banner Ads Size: 970 x 90.

Instagram Banner ads Size

– Instagram Single Image Size: 1200 x 628; 1080 x 1080.

– Instagram Carousel Size: 600 x 600; 1080 x 1080.

– Instagram Single Image Banner Ads Size: 400 x 500.

– Instagram Video Banner Ads Size: 400×500.

– Instagram Carousel Banner Ads Size: 1080 x 1080.

– Instagram Stories Carousel Ads Size: 1080×1920.

– Instagram Slideshow Banner Ads Size: 600 x 600.

– Instagram Stories Image Ads Size: 1080 x 1920.

– Instagram Stories Video Ads Size: 1080 x 1920.

Best Practices for Banner Design

1. Keep Things Simple

A clean, uncluttered design is more effective at grabbing attention. Avoid overloading your banner with too much text or complex visuals. A simple, clear message paired with an impactful image can communicate your point faster.

2. Maintain Visual Hierarchy

Guide the viewer’s eyes through the banner in a logical order. Use size, color, and contrast to highlight the most important elements such as your call-to-action (CTA) or headline. Ensure that the design flows naturally.

3. Prioritize Image Quality

Ensure the images and graphics you use are of high quality and resolution. Low-quality images reflect poorly on your brand and can negatively affect user perception, while high-quality visuals create a more professional and engaging experience.

4. Optimize Loading Times

Heavy images or intricate designs can slow down loading times, especially on mobile devices. Optimize your banner’s file size by compressing images without losing quality, ensuring that the banner loads quickly for users.

5. Make Adaptable Designs

Your banner should be flexible enough to work across different devices and screen sizes. Use responsive design techniques, ensuring that your banner looks great whether it's viewed on a desktop, tablet, or smartphone.

Conclusion

Understanding and utilizing the most common standard banner ad sizes is crucial for running successful digital advertising campaigns. As online platforms and user behavior continue to evolve, selecting the right ad size can significantly impact the performance and visibility of your ads. Whether you’re targeting desktop or mobile users, it’s essential to align your banner designs with industry standards to ensure compatibility and maximize engagement. By staying informed of these standard sizes, optimizing design for responsiveness, and adhering to best practices, businesses can enhance their digital presence and achieve better results from their ad campaigns.