Are you taking full advantage of the benefits and outstanding features that a TikTok business account brings? Unlike personal accounts, business accounts have more advanced features to support the business purposes of businesses. 

However, to get a business TikTok account, there are certain conditions that you need to understand clearly. In this article, we will guide you on how to create a TikTok business account and the documents you need to prepare. Of course, before that, we will analyze clearly about the business account TikTok, the benefits that this account brings as well as its outstanding features compared to other types of accounts.

What is TikTok Business Account?

TikTok Business Account is a specific type of account on the TikTok platform designed for businesses, brands, and creators who wish to leverage the app's massive audience for commercial purposes. Unlike personal accounts, a Business Account provides users with additional features and tools tailored to meet the needs of marketers and content creators in a professional context. 

Benefits of Business Account On TikTok

Many people strive to get a TikTok business account because it have many features that personal accounts don’t have. 

Advertising Opportunities

The first difference when compared to a personal account is that a business account allows users to set up advertising campaigns to promote their business and products. This is a particularly big advantage of a business account. This is also the reason why many small shops want to have a business account.

A TikTok business advertising account gives you access to the TikTok ad manager. This is a comprehensive tool that allows you to manage all campaigns as well as everything related to advertising on TikTok. You can refer to information about TikTok ad manager.

E-Commerce Features 

From a business account, you can build an online store on the TikTok platform. TikTok provides all the features of a professional e-commerce platform so you can reach customers and sell products at TikTok shop. The main features include creating an interface for the shop, posting products, voucher programs, participating in TikTok programs, and chatting with customers. TikTok is also the first platform to have the feature of live streaming sales and connecting with KOC. These are 2 outstanding features that allow sellers to reach their customer base more effectively.

Link to bio

After linking your TikTok account to TikTok shop, your store will be linked and displayed on your TikTok account, and you can also attach product links to posted videos. This feature helps you promote your products more effectively, while also improving the shopping experience for users.

Access to Analytics and Insights

TikTok Shop provides real data on its channel so that administrators can evaluate, measure and improve the effectiveness of indicators. In addition, TikTok's measurement tool also allows users to research KOLs, markets, new trends, etc. Access to the database is considered a step forward compared to other types of advertising accounts, because this data will help you evaluate and improve weak areas.

Commercial Music Library

Business Accounts have access to a vast commercial music library. This is particularly important as music is a core element of content on TikTok, and having rights-cleared tracks helps businesses avoid copyright issues.

Requirements for a TikTok business account

To have a TikTok Business account, you need to meet some of the following basic requirements:

Personal TikTok account: You need to have a personal TikTok account before you can convert or register for a TikTok Business account.

• Age: You must be 18 years or older to be eligible to open a TikTok Business account.

• Business or individual business: TikTok Business accounts are typically for businesses, brands, or individual businesses, with the purpose of reaching and engaging with customers through the TikTok platform.

• Comply with TikTok's regulations: You need to ensure that you comply with TikTok's policies and terms of service, including policies on advertising and appropriate content.

How to Setting Up a TikTok Business Account

Establishing a presence on TikTok as a business begins with setting up a dedicated Business Account. This is a straightforward process, but it's important to pay attention to details to ensure your account is optimized for maximum engagement and reach.

Step 1: Create A Business TikTok Account

First, download the TikTok app from your respective app store and create an account using your business email to keep it separate from personal accounts. Choose a username that reflects your business name or brand for consistency across social platforms.

Switch to a Business Account

After creating your account, go to your profile, tap the three dots in the top-right corner to access 'Settings and Privacy.' Here, select 'Manage account' and tap 'Switch to Business Account.' Choose the category that best fits your business; this helps TikTok recommend your content to relevant users.

Step 2: Complete Your Profile

In your business account, your profile is your first impression. Upload a high-quality profile picture, typically your brand's logo, and craft a compelling bio that succinctly describes your business. Don't forget to include a link to your website or online store. 

Step 3: Understand TikTok's Creative Tools

Familiarize yourself with TikTok's creative tools and features. Explore the range of filters, effects, and music options available, and understand how you can use them to create engaging content that aligns with your brand identity.

Step 4: Connect with Your Audience

Start following relevant accounts, including influencers in your industry, competitors, and brands that align with your business values. This not only helps in building connections but also in understanding what content works well in your niche.

Step 5: Post Your First Content

Create and post your first video. Ensure it's on-brand, engaging, and relevant to your target audience. It doesn't have to be perfect; authenticity often trumps polished content on TikTok. Engage with any comments or reactions to start building your community.

Step 6: Analyze and Adapt

Utilize TikTok's analytics tools to track the performance of your content. Pay attention to metrics like views, likes, comments, and shares to understand what resonates with your audience. Use these insights to refine your content strategy.

Tips for Success

- Consistency is key: Regular posting keeps your audience engaged.

- Stay updated with trends, but ensure they align with your brand.

- Engage actively with your audience through comments, challenges, and TikTok’s interactive features.

By following these steps, you can set up your TikTok Business Account effectively, laying a strong foundation for your social media marketing efforts. Remember, TikTok is about creativity and connection; let these drive your approach to using this dynamic platform.

Compare pros and cons between TikTok business account vs personal​ account

Summary Table

A comparison of the pros and cons of having a TikTok Business Account versus a Personal Account, which can help you decide which option is best for your goals:

TikTok Business Account

Pros:

1. Advanced Analytics:

   • Access to detailed insights like audience demographics, video performance, and engagement metrics that help businesses track their growth and refine strategies.

2. Advertising Capabilities:

   • You can run paid ads through TikTok’s Ad Manager, promoting products, services, or specific content to reach a broader audience.

3. Branding Tools:

   • Business accounts can use features like Call-to-Action (CTA) buttons, links to external websites, and customized profiles optimized for brands.

4. Access to TikTok’s Business Suite:

   • Tools and features dedicated to business growth, including performance tracking, content suggestions, and marketing resources.

5. Promotion of Products or Services:

   • Businesses can better promote their offerings and drive sales by linking directly to online stores or external pages through profile links or CTA buttons.

6. Commercial Music Library:

   • Access to a library of royalty-free tracks specifically licensed for commercial use in ads and content, helping avoid copyright issues.

7. Credibility:

   • Having a business account can establish more professionalism and credibility, especially for brands looking to make a mark on the platform.

Cons:

1. Limited Access to Popular Music:

   • You can’t use copyrighted or popular music in your videos due to licensing restrictions, limiting the creative potential compared to personal accounts.

2. Algorithm Sensitivity:

   • While businesses can promote content, organic reach may be harder to achieve as the algorithm tends to favor engaging, authentic content over overtly promotional material.

3. Potential Costs:

   • Running ads and promotional campaigns requires a budget. Ads are a great tool, but they can be expensive depending on the level of reach you want.

4. Less Spontaneity:

   • Businesses may find it challenging to engage with TikTok’s culture of spontaneity and humor, which thrives on authentic, user-generated content. A more “polished” approach could seem less relatable to the audience.

TikTok Personal Account

Pros:

1. Full Access to TikTok's Music Library:

   • You can use any trending or popular music, sounds, and effects, which is crucial for creating viral content in sync with TikTok trends.

2. Greater Flexibility and Creativity:

   • Personal accounts allow for more freedom to create content that is less formal and more spontaneous, which is key to TikTok’s culture of virality.

3. Organic Growth Potential:

   • TikTok’s algorithm favors relatable, entertaining, and authentic content. Personal accounts have the opportunity to go viral without paying for promotions or ads.

4. No Advertising Costs:

   • Since there’s no direct focus on advertising, users can build a following organically without the need for paid ads or promotional campaigns.

5. Easier to Build Personal Brand:

   • If you’re an influencer or just starting out, a personal account allows you to build a genuine following based on your personality, interests, and creativity.

Cons:

1. Limited Analytics:

   • No access to detailed insights and performance metrics beyond basic likes, views, and comments, which makes it harder to track audience behavior and content effectiveness.

2. No Ad Tools:

   • Personal accounts can’t directly run ads or promote content, limiting the ability to reach a larger audience through paid advertising campaigns.

3. No Call-to-Action (CTA) Features:

   • Personal accounts can’t add CTA buttons or external links to drive traffic to websites, which is a major limitation for businesses or content creators looking to monetize.

4. Monetization Limitations:

   • While creators can monetize through TikTok’s Creator Fund or gifts from livestreams, it’s more challenging to use a personal account to directly drive sales or revenue compared to business accounts.

5. Credibility Challenges for Brands:

   • If you’re a business or brand using a personal account, you may not appear as professional or trustworthy as brands with business accounts, especially to potential clients or customers.

Conclusion

TikTok business accounts have more features added for businesses. This account is completely free, so even small businesses and shops can open it to take advantage of the features that TikTok provides. The only thing to note is that you need to comply with TikTok's policies so that your account is not locked. You can refer to our articles on TikTok product policies, TikTok policies.