The amount of information in the world is created every minute and every second is increasing, every day each person receives a huge amount of information in many forms. For a business, how can your message stand out, make the target audience remember and thereby lead to actions.

In the content formats: images, text, sound, the video format can contain all 3 of these forms and is also the content format that attracts users the most with the rate of viewer retention, the rate of interaction with the content.

Facebook video ads is a method to help businesses increase the interaction rate as well as the reach of the post. If you are not confident in implementing a Facebook video ads campaign, this article is for you. We focus on analyzing the benefits that Facebook video ads bring to businesses. In addition, we also provide the process of implementing a Facebook video ads campaign for the most effectiveness.

What are Facebook video ads?

Facebook video ads are an advertising format provided by Facebook for businesses to promote their businesses or products. Unlike other formats, Facebook video ads are displayed as videos in many locations such as In-stream, Feed, Stories, Marketplace ads.

You can easily create Facebook video ads in the meta ads manager like other ad formats, the ad creation process is also sequential. In addition, Facebook video ads can also be displayed in other applications in the meta system such as messenger and instagram.

How can Facebook video ads help your business?

Before spending money on Facebook, you will probably be very confused about the advertising options that Facebook provides. If you are a business that has run many advertising campaigns before, there will be enough data to evaluate whether Facebook ads are really effective. However, if you are just starting out with Facebook ads, it will be difficult to consider. Here are some of the benefits you can get if you deploy a Facebook video advertising campaign.

Reach your audience

Although all ads can help you increase your reach to your target audience, the reach also depends on the content of the ad. For interesting ad content that suits the tastes of users, the platform will prioritize that post to reach more people. Another important thing is that Facebook will distribute ads to your target audience more accurately if your content really attracts that group of people.

Increase brand awareness

Video content is really more attractive to viewers than other types, and can almost satisfy most of the viewer's needs. Many people will tend to watch images, many people receive information through sound. No matter what the target group is, video ads can still help you convey the message.

In addition, videos with the highest viewer retention rate can attract viewers to watch videos, advertisers can also diversify the content of the video to suit user tastes.

Engage with your customers

Video can convey a large amount of information without boring users. If it is an image format, you cannot insert too many words into the image, and if it is text format, a text that is too long will not be read by users. Video advertising is suitable for businesses that want to convey a large amount of content to customers that other types of advertising cannot do. That is why video content receives more interaction from users than other advertisements. The content is conveyed vividly, making users feel like they are interacting with the brand. Moreover, the process of conveying the message long enough is also an opportunity for businesses to persuade customers to take action through video advertising.

Where can you show your Facebook video ads?

There are 4 places where your Facebook video ads can appear including Instream, feed, Stories and marketplace.

In-Stream video ads are a powerful tool for engaging audiences who are already watching longer video content. These ads appear mid-roll, meaning they play during the video the user is viewing, making them a great opportunity to capture attention while the viewer is already immersed. They’re perfect for delivering a slightly longer message or telling a story. However, since viewers can skip after a few seconds, it’s crucial to grab attention immediately and use captions to ensure your message is understood, even without sound.

Feed video ads are some of the most versatile placements. These ads appear directly within the user’s News Feed, blending seamlessly with organic posts. Feed ads are particularly effective for short, visually engaging content that encourages immediate interaction, such as likes, shares, or clicks to your website. To maximize results, use eye-catching thumbnails, optimize for autoplay with the sound off, and ensure your key message is delivered in the first few seconds.

Stories video ads are full-screen, vertical videos that provide an immersive experience. They appear between Stories created by users on Facebook and Instagram, offering a natural and engaging way to connect with your audience. Stories ads work best for quick, visually striking content, such as showcasing a product, announcing a sale, or driving direct action. Keeping these ads between 6-15 seconds and adding interactive features like polls or swipe-up CTAs can significantly boost engagement.

Marketplace video ads are ideal for reaching users in a shopping mindset. These ads appear within Facebook Marketplace, where people browse products and services. This placement is particularly effective for showcasing specific deals, offers, or products that appeal to purchase-ready audiences. To make the most of Marketplace ads, tailor your creative to emphasize the value of your offer and highlight any exclusive discounts or promotions.

In my experience, the key to running successful campaigns is to test and optimize. Different placements work for different objectives and audiences, so experimenting with a mix of Feed and Stories ads for engagement or using In-Stream and Marketplace ads for conversions can help you find the sweet spot for your brand.

How long should your Facebook video ads be?

Facebook ads videos should be kept under two minutes. This is a rule from Facebook.

To be most suitable, your video should be from 30 seconds to under 2 minutes long. If the video is too short, it will not have enough time to convey the message, leading to a decrease in the effectiveness of the ad.

The average length of an advertising video is about 1 minute. Not too long to make users bored but enough time for the business to convey the desired message.

The length of the video does not play a major role in creating the success of the campaign, the most important thing is still the content of the video, so you should focus on researching and creating content that is suitable and attractive to your potential customers.

Create Facebook video ads for each part of the marketing funnel

Creating Facebook video ads that align with the marketing funnel—Awareness, Consideration, and Conversion—is essential for running campaigns that drive measurable results. As someone with 5 years of experience in Facebook advertising, I’ve learned that crafting tailored video content for each stage of the funnel maximizes effectiveness and ROI. Here’s how you can approach each stage:

Awareness Stage: Capturing Attention and Building Recognition

At the awareness stage, the goal is to introduce your brand to a broad audience and create a strong first impression. Your video ads should focus on storytelling, showcasing your brand’s personality, and highlighting your unique value proposition. For example, a 15-30 second ad with vibrant visuals, compelling music, and minimal text works best to grab attention quickly in placements like Feed and Stories. Highlight the problem your audience faces and hint at how your brand can solve it without being overly promotional.

Pro tip: Use Facebook’s Brand Awareness or Reach campaign objectives and leverage autoplay in Feed ads to draw viewers in. A/B test your creatives to see what visuals resonate most. For new brands, I’ve found that relatable, story-driven videos tend to outperform static or overly polished content in the awareness phase.

Consideration Stage: Educating and Engaging Your Audience

Once people are aware of your brand, the focus shifts to deepening engagement and building trust. At this stage, video ads should provide more value by showcasing your product or service in action, sharing customer testimonials, or answering common pain points. Educational or tutorial-style videos often work well here, as they demonstrate your expertise while subtly promoting your offering.

For example, a 30-60 second video highlighting key product features or a step-by-step guide to solving a problem can be very effective. Placements like In-Stream and Marketplace are great for consideration ads, as they allow for slightly longer content and target audiences who are more likely to explore further. Use Engagement or Traffic campaign objectives, and include a clear call-to-action (CTA) like “Learn More” or “Visit Us Today.”

Pro tip: Retarget users who interact with your awareness ads by serving them video content that answers “Why choose us?” In my experience, showing real customer success stories or behind-the-scenes clips can significantly boost trust and drive middle-funnel engagement.

Conversion Stage: Driving Action and Securing Sales

The final stage is all about encouraging your audience to take action, whether that’s making a purchase, signing up, or booking a service. Conversion-focused video ads need to be direct, action-oriented, and optimized for performance. Shorter videos (6-15 seconds) with clear offers, limited-time promotions, or dynamic product displays work well here. Use Stories and Feed placements for maximum visibility and immediacy.

For example, a video ad featuring a discount code, free shipping offer, or a countdown timer to create urgency is highly effective. Include a strong CTA like “Shop Now,” “Book Today,” or “Claim Your Offer.” Use Facebook’s Conversions or Catalog Sales objectives to target high-intent users, such as those who visited your site but didn’t convert.

Pro tip: Leverage Facebook’s Dynamic Ads to show personalized video content based on user behavior. For instance, if someone browsed specific items on your website, serve them a video ad featuring those exact products. From my experience, this approach often increases conversion rates by 20-30%.

Conclusion

Facebook video ads can help businesses reach more potential customers, even interact with them through the ad content itself. It is important for advertisers to note that each different stage in the customer journey requires different advertising strategies to achieve the best results.

Getting started with Facebook advertising is not difficult, but to operate effective advertising requires experience. If you need support with Facebook advertising, Tiktok, please contact Luca Marketing agency for support.

Luca Marketing Agency with a professional Resources team create and farm Facebook accounts ourselves. Our account - profile - page - BM with reasonable and give you a competitive edge in today’s market. Contact us now for advice and support 24/7.