Picture this: your financial future, reimagined through the lens of a 60-second video, delivered with a beat drop and a cheeky wink. Welcome to the wild world of finance TikTok influencers, where money talks get a glow-up that’s anything but boring. 

Forget dusty textbooks or droning lectures—these creators are flipping the script on TikTok finance, serving up finance TikToks that blend with wisdom, and a dash of chaos. 

From decoding crypto in a clown wig to breaking down debt with a viral dance, the best finance TikTok accounts are rewriting how we learn about cash. Ready to trade your piggy bank for a playbook? We’ve rounded up the best finance TikTok influencers who’ll spark your money mojo and turn your financial habits into something worth flexing—one addictive scroll at a time.

Why You Should Follow TikTok Finance Influencers?

TikTok has become a surprising hub for financial wisdom, thanks to a growing community of finance influencers who break down money matters into engaging, easy-to-digest content. Here’s why tuning into these creators can be a game-changer for your financial journey, along with a curated list of top finance influencers to follow in 2025.

Quick Learning with Bite-Sized Tips

TikTok’s short-form video format—typically 15 seconds to 3 minutes—forces influencers to get straight to the point. Whether it’s a hack to save on groceries or a crash course on investing, you can pick up actionable tips in less time than it takes to brew your morning coffee. This fast-paced style suits busy schedules and makes learning feel less like a chore.

Relatable and Real-Life Financial Advice

Unlike traditional financial advisors who might seem out of touch, TikTok influencers often share their own money struggles and triumphs. They talk about paying off debt, navigating student loans, or saving for a house in ways that feel personal and achievable. This relatability turns abstract concepts into practical steps you can actually see yourself taking.

Access to the Latest Money-Saving Trends

Finance influencers on TikTok are quick to jump on emerging trends—like the “cash stuffing” budgeting method or zero-commission investing apps. Following them keeps you in the loop on creative ways to stretch your dollar, often before these ideas hit mainstream media. It’s like having a front-row seat to the freshest money-saving strategies.

Motivation to Improve Your Financial Habits

There’s something inspiring about watching someone pay off $36,000 in debt or turn a side hustle into a fortune. These influencers don’t just teach—they motivate. Their energy and success stories can spark a desire to rethink your spending, start investing, or finally tackle that budget you’ve been avoiding.

Top 10 TikTok Finance Influencers to Follow in 2025

Here’s a detailed evaluation of the content provided by the 10 TikTok finance influencers listed, based on their typical styles, themes, and value to followers as observed across platforms like TikTok, their personal websites, and public commentary up to March 26, 2025. This analysis focuses on the substance of their financial advice, delivery method, and relevance to a modern audience.

1. Tori Dunlap (@herfirst100k)

-  Content Focus: Tori emphasizes financial empowerment, particularly for women, with practical advice on saving, investing, and negotiating salaries. Her flagship “Financial Feminist” approach blends money management with tackling gender-based financial disparities.

-  Strengths: Her content is actionable—think “how to save your first $100K” or “scripts to ask for a raise.” She uses personal anecdotes (like saving $100K by age 25) to make complex topics relatable. Her posts often include data, like citing the gender pay gap (still around 16% in 2025 per recent stats), to ground her advice.

-  Critique: While empowering, her focus on women can feel niche, potentially alienating broader audiences. Some tips (e.g., aggressive saving) assume a level of disposable income not all followers have.

-  Value: Ideal for young professionals or women seeking confidence in money talks—less so for advanced investors.

 2. Taylor Price (@pricelesstay)

-  Content Focus: Taylor targets Gen Z with foundational financial literacy—think budgeting, credit scores, and avoiding student debt traps. She’s big on “money mindset” shifts for younger audiences.

-  Strengths: Her youthful energy and slang-heavy delivery (e.g., “slay your finances, bestie”) resonate with teens and 20-somethings. She simplifies jargon—like explaining compound interest in 60 seconds—and often ties it to real-world examples (e.g., “your Starbucks habit vs. Roth IRA”).

-  Critique: Depth can be lacking; her bite-sized tips sometimes oversimplify (e.g., “just invest in an ETF” without risk discussion). Relies heavily on trends, which risks dating her content.

-  Value: Perfect for beginners or Gen Z starting from scratch, less useful for those past the basics.

 3. Alexis & Dean (@alexisanddean)

-  Content Focus: This couple covers joint finances—budgeting as a team, paying off debt, and investing for shared goals like buying a home.

-  Strengths: Their dynamic is relatable; they bicker and compromise on camera, showing real-life money talks. Content like “our $50K debt payoff plan” offers concrete steps, often with visuals like budget breakdowns or debt trackers.

-  Critique: Their advice leans heavily on their personal experience (middle-income, dual-earner lifestyle), which may not scale to single folks or lower earners. Skits can feel gimmicky over education.

-  Value: Great for couples or partners wanting to align financially, less so for solo planners.

 4. Joyee Yang (@joyeeyang0)

-  Content Focus: Joyee demystifies technical topics—taxes, retirement accounts, and side hustles—with a calm, explainer-style approach.

-  Strengths: She excels at clarity, breaking down IRS rules or 401(k) match benefits in under a minute. Her “Tax Hacks 101” series, for instance, highlights deductions many overlook (e.g., home office credits in 2025). Minimal fluff, high utility.

-  Critique: Her dry delivery lacks the pizzazz of trendier creators, potentially losing casual viewers. Topics skew toward U.S.-centric systems, limiting global appeal.

-  Value: A go-to for practical, no-nonsense tax or retirement prep—best for detail-oriented learners.

 5. Austin Hankwitz (@austinhankwitz)

-  Content Focus: Austin dives into investing—stocks, ETFs, crypto—with a data-driven, analytical lens aimed at wealth-building.

-  Strengths: His strength is numbers; he’ll chart stock performance or calculate returns on TikTok Live (e.g., “S&P 500 vs. Bitcoin since 2020”). He’s transparent about his portfolio, adding credibility. Posts often tie to current market trends (e.g., AI stocks in 2025).

-  Critique: Assumes some financial literacy, which can alienate newbies. His enthusiasm for riskier assets (crypto, meme stocks) might encourage reckless moves without enough caveats.

-  Value: Top-tier for intermediate investors or market enthusiasts, less beginner-friendly.

 6. Delyanne Barros (@delyannethemoneycoach)

-  Content Focus: Delyanne pushes stock market investing for all, with a “slay the market” mantra, plus lifestyle shifts (e.g., her move to Portugal).

-  Strengths: Her ex-lawyer background brings authority to topics like index funds or diversification. She’s motivational—her “quit my job at 40” story inspires early financial independence. Visuals (e.g., stock growth graphs) enhance understanding.

-  Critique: Heavy focus on investing overshadows basics like budgeting or debt. Her polished vibe might feel unattainable to struggling followers.

-  Value: Excellent for wannabe investors or those chasing FIRE (Financial Independence, Retire Early)—not as broad as others.

 7. Erika Kullberg (@erikakullberg)

-  Content Focus: Erika, a former lawyer, mixes personal finance (savings challenges) with legal hacks (e.g., reading fine print for refunds).

-  Strengths: Her $200M savings challenge success shows real impact. She’s unique in blending law and money—think “how to sue a scammer” or “credit card loopholes.” Practical and empowering.

-  Critique: Content can feel scattered, jumping from savings to lawsuits. Legal tips are U.S.-specific, and her polished production might seem sales-y (e.g., pushing courses).

-  Value: Stellar for savvy savers or those wanting legal-financial crossover—less for pure investing.

 8. Nick Meyer (@nicktalksmoney)

-  Content Focus: Nick, a CFP, offers professional-grade advice on banking, credit, and long-term planning in a digestible format.

-  Strengths: Credentials shine through—his “credit score myths” series debunks hype with facts (e.g., closing cards doesn’t always tank your score). Balances humor with expertise, like “why your bank hates you” skits.

-  Critique: Less flashy than peers, risking lower engagement. Sticks to safer topics, avoiding bold investing takes that draw crowds.

-  Value: Reliable for credible, foundational advice—best for cautious learners, not thrill-seekers.

 9. Seth Godwin (@seth.godwin)

-  Content Focus: Seth keeps it everyday—home-buying, budgeting, basic investing—with a “guy next door” vibe.

-  Strengths: Relatable and grounded, he tackles “how I bought my first house” or “stop wasting $500/month” with step-by-step clarity. Avoids jargon, making him accessible.

-  Critique: Lacks the depth or flair of specialists; content can feel repetitive (e.g., another budgeting hack). Light on advanced strategies.

-  Value: Perfect for millennials or first-timers in adulting—not for seasoned finance buffs.

 10. Sara Rosalia (@sarafinance)

-  Content Focus: Sara, a self-made millionaire, preaches multiple income streams—e-commerce, affiliate marketing, investments—for Gen Z.

-  Strengths: Her “I made $1M by 25” story hooks viewers, backed by tangible tips (e.g., “start a Shopify store in 5 steps”). High-energy and transparent about her wins and flops.

-  Critique: Hustle-heavy advice (e.g., “sleep less, earn more”) can feel unrealistic or pushy. Success bias—her millionaire lens may not fit average earners.

-  Value: Inspiring for entrepreneurial Gen Z or side-hustlers—less practical for 9-to-5 folks.

 Overall Takeaways

-  Diversity of Approach: These influencers span a spectrum—beginner-friendly (Taylor, Seth), couple-focused (Alexis & Dean), technical (Joyee, Austin), motivational (Tori, Delyanne, Sara), or professional (Nick, Erika). This variety suits different audience needs.

-  Strengths: Most excel at distilling complex ideas into TikTok’s short format, using relatability or data to connect. They fill gaps left by traditional advisors—accessible, free, and engaging.

-  Weaknesses: Oversimplification is a recurring risk, as is U.S.-centrism. Some lean too hard into personal branding or trends, diluting depth.

-  Best For: Collectively, they cater to novices through intermediate learners, especially younger demographics (Gen Z, millennials). Advanced investors might find them too surface-level.

Wrap Up

Following TikTok finance influencers is like having a pocket-sized money mentor—quick, relatable, and always up on the latest trends. They’re not just about teaching; they’re about inspiring you to take control of your finances, one short video at a time. Start with these top 10 creators in 2025, but don’t stop there explore, question, and tailor their advice to your own goals. Your wallet will thank you.