Social media is an extremely popular and effective channel to reach customers. Most brands are trying to make the most of the benefits that social media brings. One of them is paid advertising, which allows you to reach more target audiences.

Are you wondering or having difficulty in evaluating and estimating the cost of marketing campaigns on social platforms when planning Social media?

However, many advertisers also encounter difficulties in evaluating and estimating the cost of marketing campaigns on social platforms when planning Social media. Because the plan uses many social media platforms, it is difficult for advertisers to estimate the total. In this article, we will give you some average numbers so that you can rely on them and estimate advertising costs.

How Much Does Social Media Ad Cost?

Depending on your advertising goals, you can have many different ways of calculating based on the average advertising indicators. For example, if your advertising goal is reach, then CPC or CPM will be 2 indicators to help you estimate the cost.

If your advertising goal is conversion, then CPL and CPA will be 2 indicators that can estimate the advertising cost.

However, there will be many different approaches to know how much advertising costs are, below are some approaches that you can refer to:

Social Media Marketing Cost By Minimum Ad Budget

Many platforms will have a minimum for advertising campaigns. For example, Facebook will have a minimum of $1 for 1 day and $30 for the entire campaign. Tiktok is similar, the minimum is $20 for the entire campaign.

This is the lowest amount you will likely have to pay for your campaign, the cost may be higher depending on many different factors such as business sector, target audience size, advertising goals.

However, you can calculate your advertising costs with a different approach. Average the costs for each platform and then calculate the total.

Cost Of Social Media Ad By Platform

For each platform, you will have to set up separate advertising campaigns, so if you calculate the costs for each platform separately and then add them up, it will be much easier. In addition, each platform will have its own characteristics and the costs will not be the same. Below are the average advertising cost indicators for each platform.

TikTok

Tiktok is a fast-growing platform and is one of the largest social networking platforms in the world. Obviously, brands want to deploy Tiktok advertising to reach more users.Previously, we had a more specific and detailed analysis article about Tiktok ad cost, you can refer to it if you want more useful information.

Currently, to set up an advertising campaign on tiktok ads, you need to pay a minimum of $20, you can set this minimum for daily or for the entire campaign. In addition, Tiktok also gives you the option to create groups of campaigns and the minimum cost will be $50.

Minimum ad budget: $20 for campaign level, $50 for ad groups

The Average of Cost per click: $0.25 to $4 (Statistics)

The Average of Cost per Mile: $3.20 to $10

The Average of Cost per View: $10,000 to $30,000 to reach 100,000 viewers 

Minimal spend per campaign – $500

Facebook

As one of the platforms with a large number of users, Facebook has become the preferred choice for businesses when advertising. Compared to Tiktok, Facebook has a lower minimum cost, only $1 is needed to start running ads. If you want to read a specific analysis of the factors affecting Facebook advertising costs as well as instructions on how to estimate advertising costs for your campaign, you can refer to our previous article on Facebook ads cost.

Minimum ad budget: $1 per day, $30 per campaign

The Average of Cost per click: $1.88 (Statistics)

The Average of Cost Per Like: $0.00 – $0.25​ 

The Average of Cost Per Impression (CPM):‍ $9.45

The Average of Cost Per Engagement:‍ $0.081

The Average of Cost Per Install:‍ $2.09

The Average of Cost per Acquisition: $23.10

The Average of Cost Per Lead: $21.98

YouTube

In the top 3 largest social networking platforms in the world, Youtube is an indispensable advertising platform for video content. Youtube offers many types of ads including short videos and banners. Therefore, the cost calculation is also different. In addition, Youtube launched a new feature called Youtube Short, and ads are also inserted in Youtube Short.

The average CPV $0.10 to $0.30 (Statistics)

The average CPC $0.25 to $0.35 

The average YouTube Ads CPM is $3.53.

The average YouTube Shorts Ads CPM is $4.

Instagram

Although Instagram is a meta platform like Facebook, it does not have a minimum ad spend. This means you can start advertising with Instagram at a budget that you decide. Instagram also offers 3 different types of ads in terms of placement, including post ads, story ads, and reels ads. Obviously, the amount of money you pay for ads will be different for each placement.

Instagram Post ads

The Average of Cost per Mile $7.59. 

The Average of cost per link click $0.85. 

And Average link click-through rate 0.89%.

Instagram Stories Ads 

The Average of Cost per Mile $7.58

The Average of cost per link click $0.97 

Instagram Reels Ads 

The Average of Cost per Mile $5.77

The Average of cost per link click $1.45

LinkedIn

LinkedIn audiences are somewhat different from other social media platforms. While Facebook advertising risks many fake accounts that can cost you money without bringing in any benefits, LinkedIn accounts are somewhat more qualitative. LinkedIn requires a minimum bid of $2 per click and a minimum daily spend of $10.

The Average of Cost per click: $2.00 – $3.00

The Average of Cost per Mile $5.01 – $8.00

$0.26 – $0.50 per send for Sponsored InMail campaigns

Minimum of $2.00 per click 

Minimal daily spend $10.00

Twitter

Twitter offers two types of ads: tweet ads and automated ads. For automated ads, you will have to pay $99 per month, which is considered a fixed cost. Tweet ads will have different costs as below.

Average CPC: $0.58

Average CPM: $5 

Average Cost per first action$0.26 – $1.50

Average Cost per follow $0- $4

Average Cost per month $101 – $500

Pinterest

Although Pinterest is not a popular social network, with only 200 million users, many businesses still choose Pinterest to advertise. Most users on Pinterest are women, so the products advertised are often aimed at this audience.

The average CPC $0.10 to $1.50

The average Cost per engagement $0.10 to $1.50 

The average CPM $2 to $5 per 1,000

The average Cost per month $0.00 – $500

How To Reduce Social Media Cost?

How to reduce social media advertising costs? Optimizing social media advertising costs not only helps you save budget but also increases the effectiveness of reaching potential customers. To achieve this, you need to implement various strategies, from creating suitable content, narrowing the target audience to using optimal advertising services. Let's find out how to do it step by step below.

Relevant Content

Creating and sharing relevant content helps drive engagement, reducing your cost per click (CPC) and cost per thousand impressions (CPM). Social media platforms prioritize content that resonates with the audience, resulting in higher organic reach and engagement. To ensure relevance:

• Understand your audience's interests: Tailor content that speaks directly to their needs or pain points.

• Use trending formats: Videos, stories, and reels often perform better.

• A/B test creatives: Experiment with different visuals, headlines, and CTAs to find what connects most.

Reduce Target Audience Size

Narrowing down your target audience can help reduce ad spend by focusing only on people who are more likely to convert. While a broader audience may lead to more reach, it also tends to result in a higher cost. Here’s how to reduce your target audience effectively:

• Use detailed targeting options: Focus on specific demographics, interests, or behaviors.

• Leverage lookalike audiences: Create audiences that closely match your best customers for better ROI.

• Retargeting campaigns: Target users who have already interacted with your business, as they are more likely to convert.

Using Ad Service

Using a reliable ad service can streamline your ad management and optimize costs. These services help you target the right audience, optimize your budget, and track performance in real-time:

• AI-powered optimization tools: Many platforms offer AI tools that adjust bids and targeting for maximum efficiency.

• Budget management tools: Use Facebook's Campaign Budget Optimization (CBO) or Google's Smart Bidding to ensure you’re spending effectively.

• Third-party ad services: Luca Marketing Agency specializes in providing prestigious advertising and marketing services to customers. With a clear focus on long-term business growth, our digital marketing services will bolster your brand’s effectiveness and market visibility.
  With the profession and dedication of Luca's team, we provide strong, stable, and quality ad accounts that help our customers maintain and scale their maximum outcomes with longest-live ads. 

Conclusion

In conclusion, the cost of social media advertising can vary significantly depending on the platform, target audience, ad format, and campaign objectives. While Facebook, Instagram, LinkedIn, Twitter, and TikTok offer a wide range of advertising options, understanding how to allocate your budget wisely is key to maximizing ROI.

Luca agency with more than 8 years of experience and a dedicated support team will assist you with any problems you may encounter with Social media ads. Contact us now for advice and support 24/7.