Maybe you will wonder which type of account is better, TikTok business account or personal account? TikTok is gradually improving, upgrading and launching features and benefits to suit different user groups. Typically, these 2 types of accounts, each type will have different features and benefits suitable for different audiences. Depending on your needs, you can choose one of the 2 types of accounts. 

In this article, we will clearly analyze the concept as well as the benefits and features of TikTok business account vs personal account. Besides, we will also compare the 2 types of accounts so that you can have the right choices. The last part will be questions related to this topic.

Tiktok Business Account

What Is A TikTok Business Account

TikTok Business Account is a specific type of account on the TikTok platform designed for businesses, brands, and creators who wish to leverage the app's massive audience for commercial purposes. Unlike personal accounts, a Business Account provides users with additional features and tools tailored to meet the needs of marketers and content creators in a professional context. 

Personal account on Tiktok

What is Personal Account on Tiktok?

A personal TikTok account is a regular TikTok account that can be easily created using an email or phone number. Unlike a business account, a personal account does not require users to be over 18.

Most TikTok users use a Personal Account. This type of account is ideal for casual TikTok users, content creators, and most public figures.

A personal account gives you the flexibility to experience TikTok in many different ways. It is a good choice for:

Watching and interacting with other people's content. You can watch videos on your For You feed, use the search engine to find new content you want to watch, follow others, and use your favorite hashtags to see content you care about.

Create your own content for others to enjoy. With a Personal Account, you also have access to advanced creator tools. These tools help you learn more about the content you create and what your audience loves, which can help you build a community as a creator.

Is a Business or Personal Account Better on TikTok?

Choosing between a TikTok Business Account and Personal Account depends on your goals and how you plan to use the platform.

TikTok Business Account

Best For: Brands, businesses, influencers, and creators looking to grow their audience, promote products, or access advanced marketing tools.

Key Benefits:

Access to Analytics: Business Accounts come with detailed performance metrics, including follower insights, video views, and engagement data.

Clickable Links: You can add a clickable link in your bio to drive traffic to a website or product page.

Access to Ads: Business Accounts can run paid ads on TikTok, including In-Feed Ads, Search ads, Branded Hashtag Challenges, and more.

Commercial Music Library: Use licensed music approved for commercial use.

TikTok Personal Account

Best For: Individual users or casual creators who want to post and engage without a structured growth or marketing strategy.

Key Benefits:

More Music Options: Personal Accounts have access to the full TikTok music library, including trending songs that may not be available on Business Accounts.

Higher Organic Reach (Potentially): Some users report higher organic reach and engagement on Personal Accounts since TikTok’s algorithm may prioritize content from individual users over businesses.

Casual Content Freedom: Personal Accounts can create more relatable, spontaneous content, which can appeal to users who prefer authenticity.

Verdict

If you’re a brand or creator with a goal to monetize content, grow a business, or analyze data, a Business Account may be the better choice. However, if you’re primarily using TikTok for personal enjoyment or creating content without needing analytics and advertising features, a Personal Account may be a simpler and potentially more engaging option.

How to Switch Back to a Personal Account on TikTok

If you’re currently using a Business Account and want to switch back to a Personal Account, follow these steps:

1. Open the TikTok app and go to your profile.

2. Tap the three-line menu icon in the upper right corner.

3. Select Settings and Privacy > Manage Account.

4. Tap Switch to Personal Account and confirm your choice.

Note: When switching back to a Personal Account, you’ll lose access to analytics and any ads you’ve set up. Also, any Business Account-specific data will no longer be available.

TikTok Personal Account Analytics

Analytics for Personal Accounts on TikTok are limited. TikTok only provides detailed analytics for Business Accounts, so if you switch to a Personal Account, you won’t have access to follower insights, video performance data, or engagement metrics.

Without these analytics, tracking performance or understanding your audience demographics and engagement trends becomes challenging. If you require data on content performance, consider using a Business Account or using third-party analytics tools, though they may provide limited insights.

Difference between tiktok business account vs personal

Access to Analytics

Business Account: Has access to detailed analytics, including follower demographics, video views, engagement metrics, and more. These insights are useful for tracking content performance and optimizing strategies.

Personal Account: Limited or no analytics data. Personal Accounts don’t have access to TikTok’s in-depth analytics dashboard, making it harder to analyze performance trends without external tools.

Clickable Links in Bio

Business Account: Can add a clickable link in the bio to direct followers to a website, product page, or any external link. This feature is valuable for brands driving traffic to their websites or online stores.

Personal Account: Generally cannot add clickable links to the bio unless they reach a certain follower count (often 1,000+). The clickable link feature is typically available only to Business Accounts.

Music Options

Business Account: Restricted to TikTok’s Commercial Music Library—a library of licensed music that brands and businesses are allowed to use. This limitation helps avoid copyright issues but restricts access to trending songs.

Personal Account: Has access to the full TikTok music library, including trending songs. This broader access can make it easier for content to gain popularity by using popular sounds and trends.

Access to TikTok Ads

Business Account: Can use TikTok’s advertising platform, including options like In-Feed Ads, Branded Hashtag Challenges, and more. This feature allows brands to run paid ads to reach a broader audience.

Personal Account: Cannot access TikTok Ads. Users with Personal Accounts would need to switch to a Business Account to create and run ads on TikTok.

Brand Credibility and Features

Business Account: Allows you to add business information, such as a category (e.g., Retail, Fashion) and contact options. This can increase brand credibility and make it easier for customers to connect.

Personal Account: Lacks these brand-specific features and is primarily focused on personal content sharing without business labels or contact options.

Content Perception and Engagement

Business Account: Content may be perceived as promotional. The algorithm could potentially favor personal content over branded content, which may impact organic reach and engagement.

Personal Account: Personal Accounts often appear more casual and relatable, potentially resulting in higher engagement and organic reach, as TikTok’s algorithm favors authentic, less commercial content.

Algorithmic Prioritization

Business Account: Some users have noticed that Business Accounts can experience lower organic reach as TikTok’s algorithm may prioritize content from individual creators.

Personal Account: Personal content often performs well with the algorithm, especially if it follows trends or uses popular sounds, which may lead to better visibility and engagement.

Choosing between a Business and Personal Account depends on whether you’re focused on brand growth, tracking analytics, and advertising (Business Account) or casual content creation with potentially higher organic reach (Personal Account).

Faq

1. How to create a TikTok Business Account

To create a TikTok Business Account, follow these steps:

1. Open the TikTok app and go to your profile.

2. Tap the three-line menu icon at the top right corner.

3. Select Settings and Privacy > Manage Account.

4. Choose Switch to Business Account and follow the instructions to complete the setup.

2. Can I have a TikTok Shop on a Personal Account?

No, TikTok Shop is only available for Business Accounts. You’ll need to switch your account to Business to open a TikTok Shop and sell directly on the platform.

3. Can Personal TikTok Accounts Have Links?

Personal TikTok accounts usually can’t add links to their bio unless they reach a certain follower threshold (this varies by region). If you want to add a link immediately, consider switching to a Business Account, which allows you to add links to your bio.

4. How to Add Another Person to Your TikTok Account

TikTok does not currently support multiple users on a single account. However, you could share login information with someone you trust, though this may carry security risks. Be cautious when sharing your account information.

5. How to Add a Link to Bio on a Personal TikTok Account

To add a link to your bio on a personal account:

1. Switch to a Business Account.

2. Go to your profile, tap Edit Profile.

3. In the Website section, add the link you want to display and save.

6. How to Change Your TikTok Back to a Personal Account

To switch a TikTok Business Account back to a Personal Account:

1. Go to Settings and Privacy > Manage Account.

2. Choose Switch to Personal Account and confirm the change.

7. How to Make a Two-Person TikTok Account

TikTok does not officially support a two-person account feature. However, you can share the same account credentials, or you can create collaborative videos using separate individual accounts.

8. How to Share a TikTok Account with Another Person

Currently, the only way to allow another person access to your account is to share your login credentials. However, keep in mind that sharing login details can pose security risks for your account.

9. How to Switch TikTok Back to a Personal Account

To switch a TikTok Business Account back to a Personal Account:

1. Go to your profile and open Settings and Privacy.

2. Select Manage Account > Switch to Personal Account and confirm the change.

10. How to Turn Off Analytics on a TikTok Personal Account

Analytics are only available on Business Accounts. To disable Analytics, simply switch your TikTok account back to a Personal Account. This will automatically stop all analytics data tracking.

Conclusion

Both TikTok business vs personal account have their own advantages and disadvantages, each type of account is designed to suit different needs. If you are a creator or simply a user, a personal account will still be the most suitable. And if you are a seller, obviously a Business account with store features will be the most suitable.

However, there are still many questions surrounding TikTok accounts, in the FAQ section you may have found the answer for yourself. If you still have questions about Tiktok, please

Contact us, Luca agency with more than 8 years of experience and a dedicated support team will assist you with any problems you may encounter.