TikTok advertising is always the best choice for businesses in their marketing plans on this platform. Advertising almost always brings quick and clear results. The TikTok platform also offers many types of advertising, providing a variety of choices for businesses.

For businesses with low budgets, TikTok In-feed advertising is one of the most reasonable options. Infeed advertising brings many benefits to businesses such as: diverse targets, the ability to add many CTAs, low cost, ... However, facing these benefits, advertisers also need to have appropriate measures to handle the obstacles of this type of advertising.

In this article, we will analyze an overview of TikTok In feed ads and strategies to optimize TikTok Infeed ads effectively.

Overview of In feed Ads TikTok

What is TikTok In-feed Ads?

Infeed ads TikTok are ads that are displayed directly on the user's for your page. For this type of ad, users can interact with the video such as liking, commenting, sharing or performing actions set by the advertiser. Infeed TikTok ads are inserted between regular videos so they do not annoy users. Usually, businesses will use this type of ad to convert traffic to external landing pages or increase app downloads,...

Advantages of In feed ads TikTok

Infeed ads are preferred by many advertisers, especially businesses that are new to advertising because it has many advantages.

Low cost

TikTok Infeed ads are one of the cheapest ads, suitable for small businesses or those with a small advertising budget. Infeed ads TikTok can be measured by CPM, approximately from $6 to $10, meaning you will have to pay about $6 for 1000 impressions. The price is too reasonable, right? Almost all small businesses can afford this advertising.

Can add multiple CTAs

Infeed ads can be from 5-16s long, up to 60s. During this time, advertisers can place multiple CTAs to convert viewers such as downloading ads, visiting websites, buying products, etc.

Can be easily installed in TikTok ads manager

TikTok infeed ads can be easily created right in the TikTok ads manager. Advertisers do not need to buy or reserve like some other types of ads. This makes it convenient for advertisers to deploy translations and easily edit them if desired.

Achieve a variety of advertising goals

You can use infeed ads with a variety of goals such as app downloads, website traffic, landing pages, purchases, clicks, etc. Infeed ads are simply designed with many target options so that advertisers can easily deploy campaigns,

Does not annoy viewers

TikTok infeed ads are ads that are displayed right in the video stream, just like regular videos, the only difference is that the ad video will have a CTA and the word sponsored displayed in the lower left package. Users will be able to easily skip the ad and the ad will not interrupt the user experience. Therefore, this type of ad will not annoy viewers. Can maximize the effectiveness of brand impressions.

TikTok in-feed ads cost?

Normally, the advertising cost of TikTok infeed ads will be measured with 2 indicators: cost per mile CPM and cost per click CPC. According to the information we collect from many sources, The average CPC for In-Feed Ads ranges from $0.50 to $1, with a CPM starting around $6, which means you will pay $6 for 1000 impressions.

These are average numbers, advertising costs also depend on many other factors. However, you can also rely on this information to estimate the expected costs for advertising campaigns.

TikTok In-feed ad specs 

To ensure that advertising is effective as expected, experts encourage advertisers to adhere to advertising standards. These standards include standards for video, text, links, etc.

Video Requirements:

• Aspect Ratio:

  • Preferred: 9:16 (Vertical)

  • Acceptable: 1:1 (Square), 16:9 (Horizontal)

• Resolution: Minimum 540 x 960 px; Recommended: 1080 x 1920 px

• File Type: MP4, MOV, AVI, or MPEG

• Duration: 5 to 60 seconds (Optimal: 21-34 seconds)

• File Size: Up to 500 MB

• Orientation: Vertical is highly recommended for better engagement.

Text Requirements:

• Caption Length: Up to 300 characters (Recommended: 100 characters for better clarity).

• Hashtags: Use relevant hashtags to improve discoverability.

Types of In-Feed Ads TikTok

Infeed ads TikTok are divided into 2 types: spark ads and non spark ads. These 2 types have certain different characteristics. Below we will clearly distinguish them so that you can understand and consider using them for the right purpose.

Spark Ads

Spark Ads are ads created from existing content on TikTok, often from brand accounts or users. This is a popular choice to leverage authentic and engaging content.

Notable features:

• Content source: Based on existing posts, including content from influencers or creators.

• Increase trust: Show original account information (username, original caption).

• Organic engagement: Viewers can like, comment, share, or follow the account directly on the ad.

• Optimize virality: Leverage high-performing content to reach a larger audience.

When to use Spark Ads?

• When you want to boost high-performing posts.

• When the strategy is focused on increasing brand awareness and engagement.

• When partnering with influencers to promote products or services.

Non-Spark Ads

Non-Spark Ads are ads created from completely new content, not linked to any posts on the TikTok account.

Notable features:

• Highly customizable: Full control over the content, no need to rely on existing posts.

• Hide account information: Do not display username, caption, or interactions like Spark Ads.

• Focus on CTA: Direct users to specific actions such as visiting the website, downloading the app, or making a purchase.

When to use Non-Spark Ads?

• When you want to promote completely new advertising content.

• When you need a professional campaign or focus on high conversions.

• When you do not need to rely on posted content or influencer accounts.

Depending on your campaign goals and budget, you can choose Spark Ads to increase interactions or Non-Spark Ads to focus on conversion performance.

How TikTok In-Feed Ads work

TikTok In-Feed Ads work by seamlessly integrating into the user’s "For You" feed, appearing as native content alongside organic videos. These ads are designed to blend naturally into the TikTok experience, making them less disruptive and more engaging. They target audiences using advanced algorithms based on demographics, interests, behaviors, and custom audience lists, ensuring the content reaches the right users. Advertisers can include call-to-action (CTA) buttons, such as "Shop Now" or "Learn More," which appear at the bottom of the ad to drive specific actions like visiting a website, downloading an app, or making a purchase.

In-Feed Ads also encourage interaction, allowing users to like, comment, share, or follow directly from the ad, making it feel more authentic and increasing organic engagement. TikTok's Ads Manager provides tools to track and optimize campaign performance with metrics like views, click-through rates (CTR), and conversions, as well as features like A/B testing and AI-driven delivery optimization. These ads are skippable, ensuring a non-intrusive user experience, while their design focuses on capturing attention within the first few seconds.

Advertisers have creative flexibility with TikTok’s native tools like the Video Editor and Smart Video. They can choose between Spark Ads, which boost existing TikTok content, or Non-Spark Ads, which are entirely new creations tailored to specific campaign goals. By combining precise targeting, engaging visuals, and a native feel, TikTok In-Feed Ads effectively help brands achieve objectives ranging from brand awareness to driving conversions.

Optimize In-Feed Ad TikTok 

Advertisers can easily create Infeed ads right within TikTok's ad manager. However, to be able to deploy ads effectively, advertisers need to understand some ways, we will analyze in more detail below.

Start With A Hook

Infeed ads appear between 2 videos in the user's fyp, this type of appearance will not interrupt the user's experience, however, this becomes a challenge for advertisers. Users easily ignore it, so they need to make an impression in the first few seconds, requiring them to be more creative with the ad content to retain users. By making an impressive opening, the ad can retain viewers to convert in the later part of the ad.

Using KOLs/KOCs

One way you can make users stay longer is by collaborating with influencers on social networks. KOLs, KOCs will have a certain number of fans, so if you work with them, the rate of viewers and interactions with the ad video will be higher. In addition, KOLs and KOCs will bring higher credibility to viewers. Cooperating with them will help businesses increase recognition and credibility for their brands.

Keep Up With Trends

Trends often attract viewers because of their uniqueness, viewers often wait for creators to transform trends into interesting and unique videos. Therefore, businesses can update popular trends into promotional videos to attract more users.

Conclusion

TikTok infeed ads are a cost-effective marketing tool that businesses should take advantage of and prioritize in their marketing plans. This type of advertising is quite affordable, so almost any business can access it. TikTok infeed ads can be easily deployed on the TikTok ad manager, It provides a variety of targeting options that businesses can choose from. Although there are many advantages, there are also obstacles that advertisers face. TikTok infeed ads are considered a creative playground, requiring advertisers to create more engaging content to avoid being ignored by users. 

Luca marketing agency has been a partner of TikTok for many years. Our experts all have 3 years of experience or more, if you need support or have questions about TikTok advertising, feel free to contact us.