To become a seller on TikTok Shop, you must first understand the platform's policies as well as the requirements that the platform sets for sellers. These requirements are prerequisites to decide whether your product will be posted on TikTok Shop or not. Don't worry too much because TikTok Shop's requirements are not too strict, you just need to prepare well. In addition, we also list other requirements of TikTok for livestream, showcase or creator. We also understand that there are many questions surrounding the topic of TikTok's requirements for sellers, so please find the answers in the FAQs section at the end.

Requirements For Tiktok Shop

Business Account: First, you will need a TikTok business account. If you already have a personal account, you can convert it to a business account by selecting “Switch to Pro Account” in your account settings.

Eligibility: TikTok Shop is currently only available to businesses in certain countries such as the US, UK, Canada, and Australia. Check if your business is eligible for TikTok Shop by going to the Business Center in your account settings.

Tax ID: You will need a valid tax ID to set up a TikTok Shop. This is required in order to collect sales tax from your transactions.

Payment method: You will need to link a payment method to your TikTok Shop account in order to receive payments. TikTok Shop currently only supports PayPal and Stripe as payment methods.

Product listings. To set up a TikTok Shop, you will need at least one product listing. Your product must have a clear and attractive image, product name, description and price.

Fulfillment. You will need to provide shipping information for your products, including shipping costs and estimated delivery times. Provide timely and accurate delivery to ensure customer satisfaction.

Terms and Conditions. Finally, you need to accept the TikTok Terms and Conditions for TikTok Shop. This includes adhering to the TikTok community principles and policies.

Tiktok Shop Affiliate Requirements

The TikTok Shop Affiliate program allows creators to earn commissions by promoting products on their channels. Here’s what you need to qualify:

• Minimum Age: Creators must be at least 18 years old.

• Account Status: A TikTok Business Account or Creator Account may be required depending on the region. The account must be in good standing, with no recent community guideline violations.

• Follower Count: While not always specified, having a substantial follower base (usually at least 1,000) may increase acceptance chances.

• Product Links: You should be able to add product links in your content, and in some regions, affiliate tools are embedded within TikTok Shop features.

Affiliate creators earn commissions when followers make purchases through their content, making it a flexible option for influencers.

TikTok Shop Creator Requirements

To sell products directly on TikTok as a creator, you must meet these general requirements:

• Minimum Age: Must be at least 18 years old.

• TikTok Shop Registration: Sign up for TikTok Shop and provide verification details (business licenses, tax information, etc., if applicable).

• Account Verification: Some regions require verification with legal documents to confirm your identity as a creator.

• Account Status: The account should have a positive standing with no recent violations.

Once registered, creators can tag products in their videos and live streams, allowing viewers to purchase directly.

TikTok Live Requirements 2024

TikTok Live lets users stream content and engage with followers in real-time, with specific eligibility requirements for 2024:

• Minimum Age: Must be at least 16 to go live, and 18 to send and receive virtual gifts.

• Follower Count: Generally, a minimum of 1,000 followers is required to access the live streaming feature.

• Community Guidelines: The account should be free from recent violations to ensure it is in good standing.

• Region-Specific Requirements: Some regions may have additional or different requirements, so it’s best to check local policies if TikTok Live is not accessible.

If eligible, users can monetize live streams by receiving gifts from viewers, which can be converted to cash.

TikTok Showcase Requirements

TikTok’s Showcase feature allows users to highlight products in videos, but the feature may only be available to certain accounts:

• Business or Creator Account: Users must have a Business or Creator Account on TikTok.

• Eligibility for TikTok Shop: In many cases, you need to be an approved TikTok Shop user or have a partnership with brands that use TikTok Shop.

• Account Verification: In some regions, you may need verification for brand partnerships or product tagging.

This feature helps boost visibility for products by allowing creators to prominently feature items in their content.

TikTok Shop Shipping Requirements

To sell products on TikTok Shop, sellers must comply with TikTok’s shipping guidelines to maintain a positive buyer experience:

• Shipping Timeliness: Sellers are usually required to ship products within a specified timeframe (e.g., 1-3 days) after receiving an order.

• Tracking Information: Providing tracking information to customers is often mandatory.

• Return Policy Compliance: Sellers must adhere to TikTok’s return and refund policies, ensuring customers can easily resolve order issues.

• Packaging Standards: Products should be packaged securely to avoid damage, and specific regions may have unique packaging or labeling requirements.

Following these guidelines helps maintain TikTok Shop’s customer satisfaction standards, which can affect visibility and seller rankings.

Monetize TikTok Requirements

To start earning on TikTok, creators can use various monetization features, each with its own requirements:

• TikTok Creator Fund: Generally requires a minimum of 10,000 followers, at least 100,000 video views in the last 30 days, and creators must be 18 or older.

• TikTok Live Gifts: To receive gifts, you must be at least 18 years old and have access to the live streaming feature, typically requiring 1,000 followers.

• TikTok Ad Revenue Sharing: Larger creators may qualify for ad revenue sharing via TikTok’s Pulse program, which often requires a high follower count and regular video engagement.

• Affiliate Links and TikTok Shop: Requires either TikTok Shop Affiliate eligibility or brand partnerships, with follower count requirements varying based on the program.

These requirements allow creators to earn through views, gifts, product promotions, and direct partnerships with brands.

These requirements may vary by region and are subject to TikTok’s policy changes, so it’s a good idea to check with TikTok’s latest guidelines or support if you need specific information on account setup and eligibility.

FAQ

1. What are the Two Types of Sellers on TikTok Shop?

TikTok Shop allows two types of sellers:

• Individual Sellers: These are individuals who wish to sell products on TikTok without registering as a formal business.

• Business Sellers: These are registered businesses or brands that want to sell on TikTok, often with more extensive product lines and official brand status.

2. Who Can Become an Individual Seller on TikTok Shop?

Individual sellers on TikTok Shop must meet certain criteria:

• Be at least 18 years old.

• Have a TikTok account in good standing with no recent community violations.

• Be located in a region where TikTok Shop is available for individuals.

3. What Documents Do I Need to Provide for Verification as an Individual Seller?

For individual seller verification, you typically need:

• Government-Issued ID: Such as a passport, national ID card, or driver’s license.

• Proof of Address: A utility bill or bank statement showing your current address may be required.

• TikTok Account Verification: TikTok may also verify your account information before approval.

4. What Documents Are Required for Business Sellers’ Verification?

For business sellers, TikTok Shop requires:

• Business License: Official documentation proving the business is registered.

• Tax Identification Number (TIN): To confirm business legality.

• Bank Account Details: Verification of a business bank account for transaction processing.

• Owner’s ID: A government-issued ID for the person responsible for the business account.

5. Can Businesses Become Sellers on TikTok Shop?

Yes, registered businesses can become sellers on TikTok Shop. Business sellers often enjoy additional features like brand tagging, wider product catalog options, and potentially higher visibility for their products.

6. Can I Choose Any Shop Name for My TikTok Shop?

When selecting a shop name, you must follow these guidelines:

• Uniqueness: The name must be unique within TikTok Shop.

• No Offensive Language: It must not contain inappropriate or offensive language.

• Length Limits: Shop names typically have a maximum character limit (varies by region).

TikTok may review and approve your shop name to ensure compliance with these standards.

7. Can I Use Brand Names in My Shop Name?

Generally, you cannot use brand names in your shop name unless:

• You have explicit permission from the brand.

• You are an official distributor or seller of the brand, with documents proving this affiliation.

Using a brand name without authorization may lead to trademark issues or account suspension.

8. What Bank Account Information Do I Need to Provide?

You will need to provide:

• Account Holder’s Name: The name must match the information provided for verification.

• Account Number and Routing/IBAN Codes: These details are required for transactions.

• Bank Location: Some regions may require the bank's location or specific bank codes.

Providing accurate bank information is crucial to ensure proper payments for orders.

9. Why Do I Need to Provide Tax Information?

Tax information is required for:

• Regulatory Compliance: TikTok Shop collects tax information to comply with local and international tax regulations.

• Withholding Taxes: In some regions, TikTok may withhold taxes at the point of sale, so tax documentation ensures correct processing.

10. Are There Any Other Documents or Information I Need to Provide?

In some cases, TikTok may request additional information, such as:

• Product Safety Certificates: For certain product categories (e.g., cosmetics or electronics).

• Additional Proof of Business Address: If business documentation is unclear.

• Trademark or Licensing Agreements: Especially if you are selling branded or licensed products.

11. What Happens If I Violate TikTok Shop’s Guidelines?

If you violate TikTok Shop guidelines, consequences may include:

• Warnings or Temporary Account Suspensions: For minor infractions.

• Permanent Account Suspension: For repeated or severe violations.

• Product Removal: Specific products may be removed if they breach content or policy guidelines.

• Fines or Legal Action: TikTok may enforce fines or pursue legal action for major violations, such as selling counterfeit goods or violating copyright laws.

Adhering to TikTok Shop guidelines helps maintain a positive selling environment and avoids risks to your account status.

Conclusion

Becoming a seller on Tiktok is not difficult, just a few simple registration steps and you will own a seller account on tiktok shop. However, to be able to sell on tiktok is not easy, you need to clearly understand the policies and requirements of tiktok to ensure benefits for yourself as well as your store can operate smoothly.

In this article, we have clearly analyzed the requirements to become a seller on tiktok, In addition, we also list more frequently asked questions related to tiktok sellers, helping you answer questions surrounding this issue.

Some topics related to Tiktok shop that you can refer to:

TikTok Shop Product Certification

Business License ID on TikTok

How to Get Unbanned from TikTok

TikTok Community Guidelines Violation

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