From a social networking platform with short videos, TikTok has integrated features that allow users to post products for sale on this platform. TikTok has also become a promising e-commerce platform. Compared to other e-commerce platforms, TikTok has many advantages that attract sellers.

As a fairly new platform with many strict posting regulations, what are the top selling TikTok products that can help sellers earn large profits? Let's explore with us in this article.

In addition, in this article, we also compile 5 niches that you can refer to to start a business on this profitable platform.

Top 10 TikTok Products Trending In 2024

Skincare

One of the first products trending on TikTok mentioned is beauty cosmetics. According to statistics, the current proportion of female TikTok users is 45.2%, nearly half of TikTok's current users. This is a huge potential customer base for cosmetics businesses. Not only women, in recent years, the proportion of men interested in skincare is significantly higher than before.

Almost all current cosmetics businesses reach their potential customers through their TikTok channels, KOLs representing the brand and large livestream sessions. In addition to reaching customers through self-produced videos posted on their channels, TikTok is also a suitable platform for businesses to deploy UGC strategies, encouraging their customers to create content related to their products and brands. 

Source: TikTok

The main concern of customers when buying cosmetics is always the reputation of the brand, so many businesses have chosen the strategy of combining with KOLs when launching on the platform or launching new products, TikTok is also a platform that encourages affiliate development as well as KOLs, KOCs, You can find small KOCs, KOLs to cooperate with them, build reputation for your brand

TikTok top products in this field include: cleanser, makeup remover, exfoliator, mask, serum, moisturizer, eye cream,...

Makeup

Like skincare, TikTok users are really potential customers for businesses selling makeup products. Compared to Skincare, makeup products tend to be more trendy, businesses or brands often launch new collections and products according to the season, according to events.

Many products are widely reviewed by KOLs, leading to a trend of creating content using the products, thanks to which more potential customers can know about the business. This is the strategy of using KOLs to reach customers as well as promote products. You can search for KOLs or you can connect with an agency that specializes in booking KOLs, which will save more time.

One thing that makes makeup products more viral than skincare is that makeup products can see results immediately after use. Meanwhile, skin care products need at least 1 week to see results.

Top Tiktok products in this field such as foundation, eyeliner, mascara, blush,...

Source: TikTok

Perfume

Perfume is a field that can take advantage of the benefits of KOLs to promote on the TikTok platform. Although it is a field that is quite difficult to distribute online, because perfume is a product that is difficult to describe, customers also find it difficult to imagine the scent of the product through videos. However, perfume is still in the top best-selling products on TikTok because of the special communication of businesses,

Instead of communicating in the direction of describing the scent of perfume in language, they find models, KOLs in different styles, promote the corresponding scents, suitable for the style of each KOLs. And now users who want to buy perfume only need to care about the style of the KOLs representing each type of perfume. This will be much easier than making customers imagine the scent based on visual descriptions.

Source: TikTok Business Insight

Haircare and style

ASMR videos related to hair care have a huge number of views as well as high interaction. Along with that are videos related to hair styling or hair care tips shared by KOLs, KOCs, Influencers. Thanks to that, hair care products promoted by these people sell much better. Hair is the body part that people care about after the skin. Both men and women invest more or less in hair care products. At the very least, they will use shampoo.

In addition to hair care products, hair styling products are also best-selling products on TikTok. Typically, hair curlers and hair gels. Recently, a hair styling product that does not require heat has become very famous and well received by customers. Although this product has been launched for a long time, after appearing on the channel of a famous KOLs, this product has become viral.

Source: TikTok

Fashion

Many fashion brands emerged after the boom of TikTok. Among small businesses in other fields, fashion is considered the easiest to survive. Despite the high competition rate, local fashion brands still have a longer survival time than other businesses.

Usually, small fashion brands will start from the owner being an influencer with a high number of followers on TikTok and other social networks. From there, they take advantage of this number of followers, turning them into potential customers.

As a platform that prioritizes short videos, users make purchasing decisions faster. Fashion is also a fairly familiar and accessible field, so starting a brand will be easier. Some outstanding products in this field are t-shirts, mini skirts, jeans, ...

Source: TikTok Business Insight

Jewelry

An indispensable thing to create a complete outfit. Therefore, along with the development of fashion brands, jewelry has also developed equally. Not only luxury jewelry brands but TikTok has also become a playground for small brands. Outstanding products in this field are earrings, necklaces, bracelets, anklets, rings

There is a product that has become viral recently, which is the waist accessory, similar to a necklace but worn around the waist to make the waist more prominent. In addition, there are some unique designs of earrings that have also become viral because of their uniqueness.

Baby

Not only adult KOLs, but there are also many famous babies in the world because of their cuteness. After a few cases of some children's products suddenly going viral just because of a video of a child KOL, many businesses changed their communication direction by connecting with these child KOLs.

Although many countries have strict regulations on advertising products related to children, but also appeal to the psychology of parents, children's products are still a lucrative field that businesses want to participate in.

Top-selling TikTok products in this field are clothes, food, milk, toys, ...

Junk food

One of the fields with the highest product repurchase rate is food. Short consumption time, high repurchase rate, and not too high selling price make snacks one of the prominent fields on TikTok. Along with that are mukbang videos with huge interactions, ASMR mukbang videos are no less with views reaching millions.

While in other fields you have to go to the factory, you can produce food right at home for small businesses. Because the cost of entering the market is not too high, the snack market is quite competitive with many large and small suppliers. If clothing and cosmetics regularly launch new products following trends, the food market looks more stable when users are still loyal to traditional snacks.

Source: TikTok Business Insight

Pet 

Do you have pets? How many pets do you currently have? How much do you spend each month on products and services for your pets? According to statistics, spending on pets in the US or developed countries is obviously not small. But even in countries with lower costs, spending on pets is still a huge number.

Not only food and sand, but pet products such as toys, collars, clothes, etc. are all best-selling products on TikTok. Many people consider pets as their accessories when taking them out, so pet accessories are designed in many different styles with different materials.

Phone cases

Phone cases are also a market worth investing in. They are affordable products with a short life cycle and a high repurchase rate. Although each person only has 1-2 phones, the current shopping habits of TikTok users are always buying 3-6 phone cases at a time.

Phone cases are not simply something to protect the phone, they are also accessories to decorate the phone. Many phone case designs can also be used as small handbags, or the recently popular phone case of Hailey Bieber can conveniently attach a lipstick tube to the case, ...

Phone cases can be considered a trending product, many new designs are launched every year. This requires business owners to be quick and have a market mindset. This can be considered an obstacle when entering the market but can also be an advantage for business owners with this strength.

Top 5 TikTok niches in 2024

We have list the top 10 trending products on Tiktok in 2024 with specific examples, in addition, you can refer to the top 5 current viral products to come up with ideas for your business.

Eyebrow dyeing

A recent beauty trend that is very popular with women is light-colored eyebrows. And the product serving the beauty trend is eyebrow dyeing sets so that customers can dye their eyebrows at home.

Normally, people can dye their eyebrows at spas or buy hair dyeing sets to dye their eyebrows. However, these methods are not cost-effective. An eyebrow dyeing set with a reasonable cost and safe for the face is very well received by customers.

Water Bottles

Water bottles are a fairly popular product and are widely used. Customers' needs do not stop at regular products, but they want products with a personal mark or iconic design. From there, water bottle products with on-demand printing services were introduced to the market.

Waxing soap

Another beauty trend also brings business opportunities to many people. Waxing at home is a beauty trend that is popular with many people because of its convenience and cost savings. There are many methods of implementation, but waxing with wax is the trendiest. ASMR videos about waxing have very high interactions.

Nail art

The beauty industry for women is always a lucrative market for businesses. A recent service product that is loved by women is nailbox. Nail sets are pre-designed in many different styles for users to choose from. Instead of spending hours at nail shops, customers only need to buy a set of nails and stick it on in just 10 minutes. Low cost, time saving and the ability to change designs quickly make nailbox very popular.

Handmade Dolls

The trend of personalization does not stop at products such as clothes, but even stuffed animals or dolls have on-demand production services.

Sellers provide knitting services for stuffed animals from wool according to the buyer's pictures or descriptions. These products are completely handmade, so the price will be higher than regular products. However, users are still willing to spend more money because of the personalization of the product

Conclusion

In this article, we have listed the top 10 selling TikTok products trending, along with 5 niches that you can refer to for your business. In addition, to find ideas for new products, you can refer to TikTok's statistics tool.

Starting a business on TikTok is really not easy. If you do not have much knowledge about TikTok, you can refer to our following articles:

A Complete Guide to TikTok Ads For Beginners

TikTok Shop Prohibited Products Policy: A Detailed Guideline

TikTok Policy: A Framework for Responsible Engagement