If you are a business in the beauty industry, you will certainly regularly follow and update news related to beauty, niches and hot products at each time.

Beauty is considered a potential and open market because the target audience is no longer limited to women, but men are also gradually paying more attention to their appearance and body care products.

Tiktok is also a channel that helps many beauty brands as well as beauty bloggers introduce new products as well as create beauty trends.

In this article, we will compile a list of the latest beauty trends on tiktok in 2024, along with makeup trends and makeup products that are going viral on tiktok, and are well received by many users.

What tiktok beauty trending on 2024

In 2024, with gentle trends, hot pink makeup tones return, along with beauty trends with bows and ballet designs. Also in 2024, shiny skin or shiny makeup will be popular again among beauty enthusiasts.

Propolis essence

Glossy, smooth skin is one of the most popular beauty trends this year. Shiny skin represents health. One of the skin care products that helps the skin to be healthy and naturally shiny is the product from the CNP brand extracted from propolis, including serum, toner, and moisturizer.

Recently, beauty bloggers as well as celebrities are actively promoting this product because of the effectiveness it brings.

Toner pad

Another skin care trend is using toner pads, although skin care with toner has appeared on the market for a long time, it has only become a new trend in the beauty industry this year. Toner pads are launched in many types with many different uses such as moisturizing, exfoliating, brightening, etc. The reason this remote care trend has become viral is because of its convenience. Previously, when using, you would need to pour toner into your hand or use a cotton pad, but this method was quite expensive and unhygienic. Therefore, when the toner pad was launched, it overcame the previous disadvantages of toner, making it more popular.

Heatless hair curling

While in the past, heat-based hair curlers were very popular, in 2024, beauty enthusiasts prioritize styling their hair with styling tools that do not require heat. With this method, hair can grow healthier, no longer be damaged by high temperatures, and limit breakage and split ends. In addition, because it does not use heat, this method can be used regularly to style hair.

Ribbons and bows for nails

Ribbons and bows for nails are two popular and popular block motifs this year, not only in fashion but also in beauty. Typically, nail decorations. Mainly bright tones in a gentle and cute style such as white, silver, pink, red. This pattern is very popular with ladies and girls.

Balletcore Dance

Another trend that has emerged and influenced both fashion and beauty is ballet. Fashion products inspired by the products worn by ballet dancers have become popular and have been transformed more, such as flat shoes.

In addition, the ballet skirt strap style is also applied to this fashion and beauty style such as hair styling and nail decoration.

Not only that, the balletcore makeup style has also become viral after some top stars used it. This makeup style includes a glossy skin, light pink tones including blush, eyeshadow and lipstick, in addition, balletcore makeup also uses a layer of milky or pink glitter on the eye area.

Makeup trends trending on tiktok

Light, glowing makeup is considered one of the leading trends in 2024. Lipstick, blush, eye shadow in pink tones, light colors are more popular with consumers, while in 2023, users prefer earthy red tones and dark colors.

Clean girl

If you are bored with heavy detailed makeup styles, you can try the clean girl makeup style. This makeup style focuses on highlighting the existing lines on your face, turning you into a fresh and vibrant girl. This makeup tone mainly uses products in light pink or nude colors, eyebrows are only brushed into shape or light brown mascara, almost no eyeliner and dark color and foundation are used. The highlight of this makeup tone is blush and shiny, healthy skin.

Mob wife makeup

In contrast to the clean girl makeup style, Mob wife makeup has a seductive, bold, and strong direction. Inspired by the layout of the wives of the mobsters, they always appear with heavy makeup, smoky eyes, dark lipstick, and mature, seductive clothes.

For makeup, bold and big makeup is usually better. Makeup for the mob wife is all about extending the charm and drama through vividness and defined shapes; it is almost a little scary, but also very sexy. 'Think attention-grabbing silver smoky eyes, vampire lips that leave a lasting impression, and larger-than-life but slightly asymmetrical hair

Glitter Freckles

This trend went viral after Taylor Swift used the makeup style. Normally we would only know about glitter eyeshadow, or lipstick with glitter. The makeup style with glitter freckles was the first to debut in the beauty world and was very well received.

This makeup style uses glitter or freckle stickers to decorate the cheeks, creating a highlight for the makeup layout. In addition to being used for formal events, this makeup style is also suitable for going out.

Stick blush

Stick blush is a makeup product that has been known for a long time, but until the cosmetic brand launched stick blush and was actively promoted by beauty bloggers because of its cute appearance.

Stick blush has a pretty cute appearance, and is also quite convenient. Because with other types of blush, you need a brush to blend, but with stick blush, you can apply it directly to the cheeks, using your hands to blend it lightly.

Pearl Skin

Pearl skin is a new beauty trend that is really popular and highly applicable. This is a makeup style that uses smooth pearl-colored highlighter that makes the skin look like the outer shell of a pearl, sparkling.

Pearl skin is also influenced by the dewy skin trend, pearl skin creates an effect that makes people feel their skin is plump and full of life. We often see the dewy, dewy skin trend when we start looking towards spring and summer; everyone wants their makeup to be lighter and fresher during these months

Sugar Plum Fairy

The Sugar Plum Fairy is a character from The Nutcracker ballet, often symbolizing elegance, whimsy, and winter wonder. Visually, she’s associated with delicate, sparkling pastel tones, like soft purples, pinks, and glitter, which evoke the sweetness of sugar plums. Inspired makeup or fashion looks could focus on shimmering, ethereal palettes and light textures to bring this character's magical essence to life.

Jelly Makeup

Jelly makeup refers to makeup products with a unique gel-like, bouncy consistency. These products often provide a cooling effect and feel lighter on the skin, making them ideal for dewy and fresh looks. Jelly makeup is commonly used for sheer application and dewy finishes, adding a youthful, glowing touch to the face. This trend is popular in items like blushes, highlighters, and even eye shadows for a smooth, hydrated finish.

Jelly Makeup Blender Tool

The Jelly Makeup Blender Tool is a versatile, squishy silicone or gel-like tool used to blend liquid or cream makeup products. Unlike traditional sponges, the jelly blender doesn’t absorb makeup, reducing product waste and allowing for a smoother, more even application. It’s washable, making it more hygienic and durable, and provides a bouncy application that works well for achieving natural coverage.

Broccoli Freckles

Broccoli freckles are a whimsical makeup trend that involves creating small, green freckles on the face, inspired by broccoli’s appearance. This look is often associated with eco-conscious or plant-loving aesthetics and might be paired with other earthy, botanical elements in makeup or face painting for a fun, nature-inspired twist. The "broccoli" theme adds a quirky, playful touch to traditional faux freckles, lending a fresh, green pop to the face.

Conclusion

Above we have listed the popular makeup styles in 2024 as well as the products that became viral on tiktok in 2024. However, these beauty products and trends often last for a short time. Makeup is a potential field but also has many challenges. Every year, many new beauty trends become viral, along with that, beauty Tiktok products are also more popular. However, trends often pass very quickly, only a few makeup products have a long life cycle. Therefore, if you intend to do cosmetics business, build yourself a very specific plan.

Luca agency with more than 8 years of experience and a dedicated support team will assist you with any problems you may encounter with TikTok Ads. Contact us now for advice and support 24/7.